Spot Runner Promotes Gus Warren to General Manager of the Malibu Media Platform
Warren To Lead Digital Platform Unit Focused On Streamlining and Enhancing Process for Buying and Selling TV and Video Advertising
LOS ANGELES (July 17, 2009) - Spot Runner today announced that Gus Warren has been promoted to general manager of the Malibu Media Platform. In this role, he will oversee the business unit charged with managing the Malibu Media Platform, an all-digital platform that streamlines and enhances the process of buying and selling TV and video advertising. For the last three years, Warren has served as Spot Runner's vice president of Media Partner Sales and Development.
"Gus has been instrumental in the development of the Malibu Media Platform and is one of the most respected members of our management team. He has been responsible for leading Spot Runner's media and data partnerships and, as such, has an intimate knowledge of the platform both from the business and technical side," said John Gentry, president of Spot Runner. "His experience at Spot Runner, combined with his deep background in cable media and technology infrastructure, make Gus the ideal candidate to run this group."
Prior to Spot Runner, Warren was executive director of the Time Warner Investments Group, where he managed its interests in cable infrastructure companies, such as Visible World, Arroyo, BigBand, Entropic and SkyStream. Prior to Time Warner, Warren was a principal at Granite Ventures, where he worked with early-stage media and communications companies, including Digital Fountain, Speakeasy, InfoGear and iBiquity Digital. Warren also previously led business development at NetMarket, one of the first e-commerce companies on the Web, and served as a product manager at Internet Profiles, the Internet's first audience measurement company.
"Since we first started working on the Malibu Media Platform, Ihave passionately believed this platform could help address the various challenges of scale facing the TV industry, such as audience fragmentation, increasing amounts of measurement data and the emerging importance of the long tail advertiser. Based on the response we are seeing from the industry, we are confident the platform will increase yield for media owners, improve operational efficiencies for agencies and make TV far more accessible for long tail advertisers," said Warren. "I am excited about this expanded role and look forward to working closely with our media and agency partners and our team to make this platform a success."
About Spot Runner
Headquartered in Los Angeles, Spot Runner is a technology-driven advertising services company that is revolutionizing the way advertising is created, targeted, bought and sold. It is dedicated to maximizing results for advertisers and to driving value for its media partners. Visit Spot Runner online at www.spotrunner.com.
Media Contact
Rosabel Tao
Spot Runner
rosabel@spotrunner.com
Tel 310 430 7917
