Sign Industry Supplier Metalcraft Industries Increases Online Presence
This week, Ocala, Florida-based Metalcraft Industries announces the re-launch of it's online website at www.metalcraftindustries.net . The metal sign product manufacturer's newly re-designed site offers greater product visibility, pricing information and an enhanced web sales portal, that allows customers to place orders for fulfillment at any time, day or night. This is seen as a vital customer service enhancement, as many of Metalcraft's customers are based on America's west coast, and could only relay order information during the early part of their day, consuming valuable time in the ordering process.
One key feature of the new storefront is the ability for a new product design to come off the drawing board, into fabrication, and onto the internet literally within hours of conceptualization. This is a model that Metalcraft Industries aims to utilize frequently, as they expand their product line of sign brackets and frames to encompass new creative designs, such as their new Bourbon Street Scroll Bracket. Numerous other designs have been developed and are waiting in the wings for their internet debut, later this month.
Another feature that the storefront system of product information display offers is the ability to more effectively utilize online coupons to provide special product discounts to customers. When coupled with social media outlets, such as Facebook, Twitter and LinkedIn, coupons for special offerings are a great way for customers to save money, while the company benefits by being able to tweak product and manufacturing levels, internally.
Metalcraft Industries has seen dramatic results from the website revitalization, a cooperative project between Stacy Layman at Bright Green Path Web Solutions in Ocala, Florida and Metalcraft Industries. Since launching at the beginning of June, the site has seen a tremendous increase in user visits, doubling past traffic and increasing product viewings by over 400%.
More than new products are on the horizon for Metalcraft's website, however. The company will be moving forward with a customer support chat interface to provide assistance to customers while they shop the site. Also in the works is a distributor network ordering portal to allow national distributors of Metalcraft's products to place manual or automated replenishment orders for items such as banner bracket kits and vinyl storage racks. This added functionality is certain to improve already fast turn times for products and help customers be more competitive in their businesses.
