Saepio Positioned in the Niche Players Quadrant of Leading Industry Analyst Firm's Marketing Resource Management (MRM) Magic Quadrant
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Growing demand for MRM applications and merger/acquisition activity in the space draw attention to industry
KANSAS CITY, Mo., Feb. 8, 2011 - Saepio, a leading provider of marketing technology for corporations with distributed marketing networks, today announced its inclusion in Gartner's 2011 Magic Quadrant for Marketing Resource Management (MRM).
Gartner's observation that marketing automation investments have moved from the "nice to have" category to the "must have" for marketers in 2010 is backed by the fact that CMOs are being forced to reorganize their marketing organizations to "do more with less."
MRM solutions provide the backbone for enhancing business growth while stretching every dollar in the marketing budget by providing the necessary tools allowing fewer users to output more results.
"Growing interest [in MRM] is driven by several factors, including an increased focus on marketing costs and the financial management of marketing, the difficulty justifying marketing budgets, interest in managing and lowering agency costs, the desire to measure all marketing initiatives, the need to achieve a faster time to market, reduced resources (budget and people), the focus on reducing marketing waste and the need to balance corporate versus local marketing control," said Kimberly Collins, Managing VP of Gartner, in the report. "These factors are also driving larger vendors to invest in marketing automation and MRM, as evidenced by the acquisitions of Unica by IBM and Aprimo by Teradata."
Saepio's believes its position in the "niche players" market is backed by its ability to manage marketing assets from idea to fulfillment while enhancing brand management at the local level. The Marketing Asset Manager platform, from Saepio, delivered and will continue to deliver a well connected and visionary marketing automation product throughout 2011 with advanced enhancements.
"Although our solution is not focused specifically on MRM, we are excited to be recognized in Gartner's MRM Magic Quadrant," said John Thomson, President and CEO of Saepio. "We feel our ability to provide a solution that connects marketers' and puts them at the center of their marketing tools demonstrates why we're listed in MRM Magic Quadrant. Our partnership with clients to provide customized solutions to meet their marketing needs is what allows us to grow our company year-over-year."
Saepio's distributed marketing solution provides planning, budgeting, creative production management, asset management and reporting capabilities focused on making assets available for use in local markets. In 2011, the solution will expand to include landing pages, adwords and social capabilities for planned messaging and will continue to expand its portfolio with ad network integration, location-based marketing/context computing and digital signage network integration.
About the Magic Quadrant
The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Saepio
Saepio empowers marketers to plan and execute marketing campaigns that keep audiences connected across multiple channels - ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand - whether global, distributed, franchise, VAR or chain store marketers - have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit www.saepio.com.
SOURCE Saepio
CONTACT:
Joseph Tateoka,
+1-312-329-3971,
saepio@ruderfinn.com, for Saepio
Web Site: www.saepio.com
