Association News

SAE and KSAE enter into publishing sales/marketing agreement.

Press Release Summary:

January 22, 2010 - SAE International and Korean Society of Automotive Engineers (KSAE) entered into reciprocal agreement, wherein both organizations can sell into each other's publications, e-newsletters, and Web sites. Both organizations will share some editorial content, and KSAE members will be able to subscribe to digital version of SAE International's Automotive Engineering International magazine as well as other newsletters.

Society Of Automotive Engineers, Inc. (SAE) - Warrendale, PA

Original Press Release

SAE International and Korean Society of Automotive Engineers Enter Into Publishing Sales/Marketing Agreement

Press release date: January 18, 2010

WARRENDALE, Pa. -- SAE International and the Korean Society of Automotive Engineers (KSAE) have entered into a reciprocal sales and marketing agreement. Both organizations are now able to sell into each other's publications, e-newsletters and Web sites. Also, both organizations will share some editorial content, and KSAE members will be able to subscribe to the digital version of SAE International's Automotive Engineering International magazine, along with other newsletters. "This is a great business opportunity that will result in increased benefits for the members of each organization," Scott Sward, Director of Sales and Marketing for SAE International, said. "We're happy to be working with KSAE and look forward to expanding our joint in-country marketing platforms to the benefit of both our organizations' OEM and Tier 1 constituents." SAE International is a global association of more than 121,000 engineers and related technical experts in the aerospace, automotive and commercial-vehicle industries. SAE International's core competencies are life-long learning and voluntary consensus standards development. SAE International's charitable arm is the SAE Foundation, which supports many programs, including A World in Motion(R) and the Collegiate Design Series. www.sae.org

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