RPC Bottle Drives Shelf Presence for Great British Brand
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Historic motoring brand Bluecol is now on shelf in a bespoke bottle from RPC Containers UKSC.
Originally developed in the 1930s by Smiths Industries as the first all year round antifreeze, Bluecol quickly became established as the leading brand and, for many years, was the original fill recommended in many makes of vehicles as well as for most major bus and truck companies.
Over the past 70 years it has belonged to several companies but Bluecol is now firmly back in British hands with the Tetrosyl Group, and the Bluecol range includes antifreeze, screenwash and de-icer to suit commercial and domestic users.
Tetrosyl decided a premium brand with such heritage like Bluecol deserved its own bespoke bottle designs and had no hesitation in approaching RPC, following the success of previous projects.
Working closely with Tetrosyl's in-house design studio, RPC created a design which incorporated a curved shape and chunky collar. This visually-striking customised design gives Bluecol much improved shelf presence, which is further enhanced by the large labelling area, which also follows the curvy shape. The final piece of the jigsaw was the addition of a Bluecol insert on the front of the bottle below the labelling area which reads 'Bluecol - trusted since 1937'.
This insert can be used in the HDPE bottles, which are blow moulded at RPC UKSC's Rushden site in 500ml, 1L, 2L and 2.5L variants, but can also be removed if Tetrosyl wishes to use the bottle on any of its other automotive brands.
John McCarthy of Tetrosyl explains: "We have the ability to launch product to market fast due to strong in-house capabilities, so we needed to work with a packaging manufacturer who was able to match the vision and pace with which we operate. We were delighted with the response of RPC, who already provide packaging for our extensive range of automotive products and lubricants.
"Since launching the new Bluecol range of bottles Tetrosyl have noted the response from customers who have been very complimentary about the new look of the products. This has in no uncertain terms opened the door to Bluecol gaining listings in many of their national accounts that previously would have been out of reach."
Tetrosyl was so impressed with the design that Bluecol winter car care sponsored motoring programmes on the Discovery Channel Network, and three small advert bumpers featuring the bottles were aired throughout the 2011-12 winter season.
SALES/READER ENQUIRIES:
RPC Containers Ltd, UKSC
Higham Ferrers Bypass
Rushden
Northamptonshire, NN10 8RP
United Kingdom
Tel: +44 (0) 1933 411221
Fax: +44 (0) 1933 414781
E-Mail: sales@rpc-rushden.co.uk
www.rpc-rushden.co.uk
EDITORIAL ENQUIRIES:
Bob Bushby / John Atkin
Nielsen McAllister Public Relations Limited
Tel: +44 (0) 1332 293939
Fax: +44 (0) 1332 382202
E-Mail: info@nmpr.co.uk
