Rockwell Automation, Customers, Partners to Gather in Orlando for 19th Annual Automation Fair Event


Premier industry event gives attendees the opportunity to learn about the latest technologies and trends for manufacturers

ORLANDO, Fla., Oct.11, 2010 - Manufacturing business leaders, industry analysts and more than 100 technology and service providers from around the globe will meet in Orlando, Fla., at the Orange

County Convention Center on Nov. 3 and 4 where Rockwell Automation will host its 19th annual Automation Fair event. Rockwell Automation spokespeople will join the company's partners and customers to share their ideas and experiences in optimizing plants, improving machine performance and manufacturing products in a more sustainable manner.

"Automation Fair is the ultimate destination for manufacturers to discover innovative ways to make their organizations more competitive while learning more about smart, safe and sustainable manufacturing," said Keith Nosbusch, chairman and CEO, Rockwell Automation. "Our goal is to help you make the most of your investment in automation and information technology."

The educational event will include a variety of hands-on labs, workshops, technical sessions and exhibits featuring the latest manufacturing trends and automation solutions. Industry forums will give attendees the opportunity to learn from specialists and customers about energy and environment, global machine builders, life sciences, oil and gas, pulp and paper, and water wastewater. Attendees interested in learning more about process automation or safety trends also may participate in the Process Solutions User Group (PSUG) on Nov. 1 and 2, and the Safety Automation Forum on Nov. 2. Attendees can register online at www.automationfair.com/registration.

In addition to the Automation Fair event attended by thousands of global customers, Rockwell Automation will bring together industry journalists and analysts from around the world on Nov.2 for Manufacturing Perspectives, a media event where the leading topics in manufacturing technology and automation are discussed.

Andrew McAfee, author and Harvard Business School professor, will deliver the keynote presentation titled, "Enterprise 2.0 Meets Manufacturing 2.0." McAfee will explore concepts from his book, Enterprise 2.0, including the powerful impact of IT on business performance, structure and competitiveness.

Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs about 19,000 people serving customers in more than 80 countries.

For more information on the Automation Fair event, please visit www.automationfair.com.

Media contacts:

Rebecca Archibald
Rockwell Automation
414.382.1363
rkarchibald@ra.rockwell.com

Stephanie Woodstrom
Padilla Speer Beardsley Inc.
612.455.1722
swoodstrom@psbpr.com

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