Quality Processes and Products Continue to Deliver Potent Competitive Advantages New White Paper Demonstrates


VERNON HILLS, Ill. - February 2, 2009 - In a white paper released today, the ARC Advisory Group showcases Mitsubishi Electric in Japan as an example of how quality processes and products directly contribute to sales leadership. The white paper was prepared for the 2009 ARC Manufacturing Forum opening today in Orlando.

"In general, markets in Japan tend to be particularly hyper-competitive," the white paper authors state. "Within this relatively densely populated island nation, it is difficult to obtain differentiation based on geography as compared to other parts of the world. Competition is 'eye ball to eye ball' and quality is a key criterion for success."

In Asia, Mitsubishi Electric is either number one or two in market share in such key automation product areas as programmable controllers, low power AC drives, servo drives, motion control, and computer numerical controlled technology. The authors focus on Mitsubishi Electric's proposition that quality involves more than products, but is instead a managed process across three domains - integrated manufacturing, product lifecycles, and the supply chain.

ARC relates Mitsubishi's approach to one of its own best-practice models. "Quality for a particular manufacturing operation does not exist in isolation; it is part of an interconnected production ecosystem. ARC's Collaborative Manufacturing Management (CMM) model knits manufacturing and business processes together and provides context for strategy development.... The CMM sphere has three major value streams: Enterprise, which includes business and plant; Value Chain, which involves making and delivering products and services; and product Lifecycle, which involves product design, new product introduction, and customer support."

"This ARC Advisory Group white paper on quality presents important information of interest to every business leader looking to use advanced automation and quality framework to increase market share, customer loyalty, and the organization's overall reputation," said Sloan Zupan, Mitsubishi Electric Automation marketing manager. "ARC analysts clearly and convincingly describe how business process/manufacturing integration, product lifecycle, and supply chain considerations all impact quality and consequently contribute to the success of the organization."

To obtain a copy of this ARC Advisory Group white paper on quality, write to whitepaper@meau.com. To locate the nearest distributor or Mitsubishi Electric technical sales person and learn about the company's high-reliability and lowest-total-cost-of-ownership automation products and systems, visit the Contact Us page on the Mitsubishi Electric Automation website www.meau.com.

About Mitsubishi Electric Automation, Inc.
Mitsubishi Electric Automation, Inc., in Vernon Hills, IL, offers a comprehensive line of factory automation solutions. Products include automation platforms, programmable logic controllers, human machine interfaces (HMI), AC variable frequency drives, servo amplifiers and motors, motion controllers, control software, computerized numerical control systems (CNC), robots, and industrial sewing machines. For a broad range of factory automation applications, visit the Mitsubishi Electric Automation web site at www.meau.com.

About ARC
Founded in 1986, the ARC Advisory Group has grown to be the thought leader in manufacturing and supply chain solutions. For even the most complex business issues, ARC analysts have the expert industry knowledge and firsthand experience to help companies find the best answers. ARC focuses on simple yet critical goals: Improving return on assets, operational performance, total cost of ownership, project time-to-benefit, and shareholder value. www.arcweb.com.

Contact: Lori A. Bacharz
Mitsubishi Electric Automation
847.478.2417
Lori.Bacharz@meau.com

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