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Premier Farnell Corp. - Independence, OH

Original Press Release

Premier Farnell and Sensonor Technologies Sign Global Franchise Agreement

Press release date: December 16, 2010

16 December 2010, London - Premier Farnell plc (LSE:pfl) the leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals globally, today announced a global franchise agreement with Sensonor Technologies, a global leader in high precision MEMS technology. The global agreement adds Sensonor Technologies' newest sensors, based on MEMS technology and used for high precision applications, to Premier Farnell's portfolio. This includes pressure sensors, accelerometers and gyro sensors including pressure sensor bare dies for application with limited space and OEM designs. The new sensor product line is available through Premier Farnell's business units in North America (Newark and element14), Europe (Farnell), ANZ, ASEAN, India, China and Hong Kong (element14). The addition of these products is ideal for a wide and diverse range of applications and industries. Through Premier Farnell's global distribution network and element14, the company's innovative information portal and eCommunity for electronic design engineers, Sensonor Technologies' products can be ordered in bulk and are available for next-day delivery. Local language websites and regional offices ensure that Premier Farnell's customers receive excellent sales and technical support on all its product lines. "As a global player in the electronics distribution sector, we always require a comprehensive suite of products for our customers, especially design engineers interested in purchasing product at the beginning of the product life cycle, to offer them a broader cost-competitive choice from one source," said Mike Buffham, Director of Product and Supplier management at Farnell Europe. "We are delighted with the agreement with Sensonor Technologies, leaders in High Precision MEMS technology, providing an ideal partnership that is in line with our strategy to provide our customers with exceptional time-to-market technology and superior product support service." Hans Richard Petersen, VP Sales and Marketing and Co-founder of Sensonor Technologies AS, said: "We are very pleased with this partnership which now enables us to offer the advantages of our high precision sensors to customers all over the world. The agreement is proof of the high level of trust that the electronic industry bestows upon Premier Farnell and its distribution leadership within the market." About Premier Farnell Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 eCommunity for design engineers - an industry first ( With sales last year of 795.3m and underlying profits of 54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers' needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously. While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14. Key facts o Operations in 35 different countries
o 4,100 employees
o Over 2 million customer contacts in 156 industries
o Over 3,500 leading suppliers
o Over 400,000 products stocked with access to over four million more on demand
o Global leader in legislation RoHS, WEEE, REACH For more information visit the website at About Sensonor Technologies AS Sensonor is a global leader in high precision MEMS technology; designing and manufacturing advanced, integrated gyro and pressure sensors for harsh environments. Based on a continuous MEMS activity since 1965, Sensonor pioneered the introduction of MEMS accelerometers and gyros to the automotive market and also became the leading supplier of tire pressure sensors. Contact Details: Aakriti Kaushik
PR Manager, Europe and Global
Premier Farnell and Farnell
Tel: +44 (0) 113 279 0101
Email: Jonathan Roberts
Account Director
Pinnacle Marketing Communications, Ltd
Tel: +44 (0) 20 8869 9339
E-mail: Janice Fleisher
Communications Americas
Tel: +001 (1) 773 907 5941
Email: Hui-Yun Chen
Communications APAC
Tel: +65 6380 3239


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