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Philips Debuts New LED Daylight Daytime Running Lights on KORE OFF ROAD Winning BAJA 1000 Truck

Philips Automotive Lighting, NA - Farmington Hills, MI

Original Press Release

Philips Debuts New LED Daylight Daytime Running Lights on KORE OFF ROAD Winning BAJA 1000 Truck

Press release date: March 12, 2012

- Legendary off-road event validates lamp reliability and durability in grueling victory- Farmington Hills, MI... Philips Automotive Lighting North America, a leading innovator of automotive lighting technology, was a lighting equipment sponsor for Kroeker Off-Road Engineering's (KORE OFF ROAD) winning entry in the 2011 SCORE Baja 1000 off-road race. The Philips LED DayLight DRL-equipped RAM 1500, driven by Kent Kroeker and Alan Roach finished first in its class and notched several historic firsts in marking the victory. It was the first place win for a Chrysler vehicle in decades and the first desert race event for the new Mopar® 800 horsepower V-10 Competition Race Engine. It also marked the first use of the new high-powered Philips LED DayLight DRLs in racing competition. Philips LED DayLight daytime running lights demonstrated exceptional ruggedness and durability during the 700 mile, 15-hour challenge which featured difficult and jarring terrain, aggressive vehicle contact, and a race course that had been reduced to a quagmire of mud, exposed rocks and ruts by recent torrential rains. First in class, 30th of 278 overall In addition to capturing first place in the Class 8 bracket, the KORE OFF ROAD team also came in 30th overall out of 278 entries. Kent Kroeker noted that the team's engine, drivetrain and suspension set up worked very well while the HID light system and Philips DRLs "turned night into day." The Philips DRLs also provided an extra margin of safety for the team and the competitors. Kroeker explains, "The light temperature/color of the Philips DRLs was perfect to cut through the daytime dust, indicating our position while passing other race vehicles. The lights also provided spectators with our position prior to hearing our motor. We use an amber dust light in the rear of the vehicle to indicate position for safety; the Philips DRLs are a perfect choice for the front end to accomplish the same thing." Styling and performance in an innovative design
Philips LED DayLight daytime running lights deliver the look of today's high-end, high performance cars and feature high-power Philips LUXEON® Rebel LEDs that project a powerful, bright white light. The Philips LED DRL produce a wider beam than the average DRL, which provides drivers immediate safety benefits by substantially increasing the vehicle's visibility to other drivers and pedestrians. The Philips LED DRLs are available in LED DayLight 8 and LED DayLight 4 configurations, and come with plug n' play connectors and snap-in mounts for very easy installation on any vehicle. About the Baja 1000
The SCORE Baja1000 is a legendary off-road race that takes place on Mexico's Baja California Peninsula in November and is part of the SCORE Championship Desert Racing Series. The Baja 1000 features a wide variety of vehicles that compete in various classes on the same course, which runs a point-to-point race from Ensenada to La Paz. The entries include small and large bore motorcycles, stock VW, production vehicles, buggies, trucks, and custom fabricated race machines. The Kore Off Road team participated in the SCORE Class 8 classification for full-sized, two-wheel drive trucks. For more information about Philips LED DayLight DRLs, visit: or call 1-800-257-6054 About Philips Automotive Lighting
From high performance lighting that improves driver safety, to lighting designed to enhance the style of your ride, Philips offers automotive lighting that will help you make the most of your driving experience. All Philips Automotive Lighting products incorporate the leading edge lighting technology and original equipment quality that have made us the first choice of car manufacturers around the world. About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs about 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare.


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