Pass & Seymour/Legrand And Other Industry Leaders Form Home Lighting Control Alliance
SYRACUSE, N.Y., Oct. 4, 2006 - Pass & Seymour/Legrand (P&S), a leading manufacturer of electrical wiring devices and home systems, today announced its contributing partnership in a new marketing initiative to raise the awareness, value and benefits of lighting control systems for the home. Named the "Home Lighting Control Alliance" (HLCA), this group of lighting control companies, systems integrators, retailers, distributors and industry support organizations will fund an extensive promotional campaign to share the benefits of lighting controls with consumers, homebuilders and the professional trade, increasing market penetration.
"The building industry as a whole should be placing greater emphasis on lighting controls, and the alliance will provide adequate knowledge and resources to do that," said Mike Piraino, Lighting Controls Market Development Manager at P&S. "P&S is proud to partner with the HLCA, and we're excited to merge ideas in an innovative campaign that can benefit all members and industry professionals."
The alliance will create a consistent, multi-level messaging platform, for use throughout the Consumer Electronics and Home Automation industries, focusing on residential applications for new construction, renovations and quality retrofit installations. Core product areas will include dimming system types (hard-wired and wireless), control keypads and interfaces, and system integration for a room or the whole house.
Builders will learn about how home lighting control applies to current lifestyle trends, and how to incorporate lighting systems into marketing programs so consumers see their value.
Consumer messaging will focus on the lifestyle values and benefits of home lighting control, promoting increased comfort, convenience, security and resale value, and helping consumers to select the right products for their needs.
For distributors and various professional installers the HLCA will provide straightforward, educational messaging about the category's exceptional value and benefits, to serve as useful sales and marketing
tools.
The HLCA's online resources will include clear, accurate information on home lighting control products and solutions; easy access to builders, installers and alliance members, and interesting application and installation tips.
P&S is one of more than 20 HLCA partners. The WattStopper and Vantage Controls, Legrand sister companies, are also partners.
Pass & Seymour/Legrand is a leading provider of electrical wiring devices, accessories and home systems in North America. For more information, call 1-800-223-4185 or visit www.passandseymour.com.
About the Home Lighting Control Alliance (HLCA)
The Home Lighting Control Alliance is a self-funded, member-driven consortium of leading lighting control manufacturers, systems integrators and industry support organizations. Its sole purpose is to promote the awareness, value and benefits of lighting control products for residential applications.
FROM: Pass & Seymour/Legrand
P.O. Box 4822
Syracuse, NY 13221
CONTACT: Mike Piraino
(315) 349-9648
mike.piraino@pass-seymour.com
AGENCY: Eric Mower and Associates
500 Plum Street
Syracuse, NY 13204
CONTACT: Carri Gregorski
(315) 413-4286
cgregorski@mower.com
