PANalytical Launches New Korean Website


07 March 2008

PANalytical (Almelo, The Netherlands), the world's leading supplier of analytical instrumentation and software for X-ray diffraction (XRD) and X-ray fluorescence (XRF) spectrometry, has launched a new Korean language website: www.panalytical.co.kr

The new site serves as an important additional platform for the company to support its customers in Korea. Non-English speakers can now read about the latest offerings in terms of products, solutions, customer support, events and training courses.

Mr Anant Bhide, Regional Director (Asia Pacific), enthuses, "Korea has carved out a significant niche in the global high-tech arena and is a major market for PANalytical. I am particularly delighted that with the launch of our new Korean language website, we are able to get even closer to our customers. The site brings them news of developments in our product and solution offerings and meets the exacting information demands of our discerning Korean customers".

Country manager of Korea, Mr Jay P Song adds, "As well as giving a wealth of helpful information to individual customers, the new website will be a focus for increased communication with the market."

Since April 2006, PANalytical has conducted its business in Korea directly. Previously, it operated through its agent, the SongJee Industrial Corporation. PANalytical and SongJee worked closely together for 12 years, with SongJee concentrating wholly on PANalytical business. All SongJee personnel transferred to the new company - Spectris Korea. This reorganization followed a four year period of particularly rapid growth in PANalytical's business in the country: the company's business areas of research and industry, as well as the cement, steel, petrochemical and semiconductor sectors, have all been very active.

www.panalytical.co.kr

About PANalytical

PANalytical is the world's leading supplier of analytical instrumentation and software for X-ray diffraction (XRD) and X-ray fluorescence spectrometry (XRF), with more than half a century of experience. The materials characterization equipment is used for scientific research and development, for industrial process control applications and for semiconductor metrology.

PANalytical, founded in 1948 as part of Philips, employs around 900 people worldwide. Its headquarters are in Almelo, the Netherlands. Fully equipped application laboratories are established in Japan, China, the USA, and the Netherlands. PANalytical's research activities are based in Almelo (NL) and on the campus of the University of Sussex in Brighton (UK). Supply and competence centers are located on two sites in the Netherlands: Almelo (development and production of X-ray instruments) and Eindhoven (development and production of X-ray tubes). A sales and service network in more than 60 countries ensures unrivalled levels of customer support.

The company is certified in accordance with ISO 9001:2000 and ISO 14001.

The product portfolio includes a broad range of XRD and XRF systems and software widely used for the analysis and materials characterization of products such as cement, metals and steel, nanomaterials, plastics, polymers and petrochemicals, industrial minerals, glass, catalysts, semiconductors, thin films and advanced materials, pharmaceutical solids, recycled materials and environmental samples.

Visit our website at www.panalytical.com for more information about our activities.

PANalytical is part of Spectris plc, the precision instrumentation and controls company.

For press information, please contact
Richard Kent
Kapler Communications
Knowledge Centre, Wyboston Lakes
Wyboston, Bedfordshire MK44 3BY UK
T: +44 (0) 1480 479280;
F: +44 (0) 1480 470343
richard@kapleronline.com

For more press and product information:
PANalytical,
Branding and Communications Dept.
T: +31 (0) 546 534444;
F: +31 (0) 546 534592
amec.info@panalytical.com

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