Packaging Conference will host The Brand Zone.
Press Release Summary:
To help brands develop unique identities and preference with consumers, The Brand Zone will appear at PACK EXPO International 2010. Covering 60,000+ ft², The Brand Zone will highlight innovative containers and materials that respond to consumer demands for convenience, portion control, portability, and sustainability. Exhibits will include advances in glass, plastic, metal, and paperboard as well as showcase various decorating and labeling techniques and reclosable packaging options.
Original Press Release:
Pack Expo's Brand Zone to Show the Power of Packaging
DuPont Sponsors New Area & Contest to Offer Glimpse into the Future
Arlington, Va. - Conveying brand value through packaging remains a powerful strategy to entice consumers to notice - and ultimately buy - products. To help brands develop that identity and preference with consumers, PMMI is bringing The Brand Zone to PACK EXPO International 2010 (October 31-November 3; McCormick Place, Chicago, IL) for the first time.
Covering more than 60,000 square feet, The Brand Zone will highlight a range of innovative containers and materials that respond to consumer demands for convenience, portion control, portability and sustainability among others. Exhibits will include advances in glass, plastic, metal and paperboard, and a variety of decorating and labeling techniques and reclosable packaging options.
"Packaging is an essential marketing vehicle - keeping brands competitive and relevant with consumers even as priorities and tastes change," said Charles D. Yuska, president and CEO of PMMI, the sponsor and producer of PACK EXPO. "The Brand Zone helps brand owners stay connected to the latest technologies so they can position themselves for long-term success."
Project 2020: The Consumer Experience
PACK EXPO will also introduce attendees to the future of packaging with Project 2020: The Consumer Experience. DuPont will be the exclusive sponsor of this new area of The Brand Zone, which will examine the consumer demands expected to drive packaging innovation 10 years from now.
PMMI invites the package design and development community to submit their visions of what consumers will see on retail shelves in the year 2020. A panel of judges will select the 20 most creative concepts, and prototypes of each design will be displayed in The Brand Zone.
From the field of 20 finalists, the judges will select one Grand Prize Winner to receive the Complete Studio Bundle from EskoArtwork. The other 19 finalists will receive copies of Studio Designer, EskoArtwork's 3D visualization plug-in for Adobe Illustrator.
Judges will include representatives from PMMI; media partner Package Design magazine; software partner EskoArtwork; and ABI, PMMI's marketing public relations partner.
Interested design teams must submit a written abstract and sketch or drawing of their concept by July 16, 2010. Contest guidelines are available at www.packexpo.com.
Details about a special retail component of Project 2020: The Consumer Experience, sponsored by DuPont, will be announced shortly.
To bring The Brand Zone and Project 2020: The Consumer Experience, sponsored by DuPont, to life, PMMI will again partner with Lippincott, a global brand strategy and design consultancy firm that has worked on retail design initiatives with top brands including McDonald's and Nissan. Lippincott will provide its expertise and services to create a unique experience for PACK EXPO attendees.
For more information about PACK EXPO International 2010, visit www.packexpo.com or contact PMMI's Show Department at 703.243.8555 or expo@pmmi.org.
About PMMI
PMMIis a trade association of 560 plus member companies that manufacture packaging, processing and related converting machinery in the United States or Canada; machinery components and packaging containers and materials. PMMI's vision is to be the leading global resource for packaging, and its mission is to improve and promote members' abilities to meet the needs of their customers.
PMMI organizes the PACK EXPO trade shows: PACK EXPO International, PACK EXPO Las Vegas and EXPO PACK México, connecting participants in the packaging and processing supply chain with their customers around the world. Coming in 2010: EXPO PACK México in Mexico City, June 22-25, and PACK EXPO International, Oct. 31-Nov. 3, at Chicago's McCormick Place. PACK EXPO Las Vegas returns to the Las Vegas Convention Center Sept. 26-28, 2011.
Learn more about PMMI and the PACK EXPO trade shows at PMMI.org and Packexpo.com.
