Off-road Equipment Marketing Award winners announced.
Press Release Summary:
Conducted under PICA, AEM's Publications in Construction and Agriculture subgroup, "Measures of Success" marketing awards program recognizes excellence in off-road equipment industry marketing communications and honors outstanding industry efforts as educational example of best practices. Platinum Award for highest score overall went to Sandvik of Smyrna, GA and Rhea + Kaiser of Naperville, IL for entry in direct mail single piece category.
Original Press Release:
Winners Named for Off-Road Equipment Industry Marketing Awards
AEM "Measures of Success" program recognizes communications excellence
The Association of Equipment Manufacturers (AEM) announces the winners in its annual "Measures of Success" marketing awards program, which is conducted under the auspices of AEM's Publications in Construction and Agriculture (PICA) subgroup. Winning companies come from across the United States and Canada.
The AEM-PICA awards recognize excellence in off-road equipment industry marketing communications and honor outstanding industry efforts as an educational example of "best practices." The awards also aim to promote to a wider audience the important role that marketing communications plays in a company's business success.
Special Award for Highest Ranked Entry Overall
A special award of excellence goes to the winning entry receiving the highest score overall from the judges. Winning this award was Sandvik of Smyrna, Georgia with Rhea + Kaiser of Naperville, Illinois for its entry in the direct mail single piece category (over $50 million in sales division).
Winning Entries and Program Details on AEM Website
The PICA "Measures of Success" awards program is open to off-road equipment manufacturers and industry service providers. Award categories include magazine ads, product literature, direct mail and press kits, broken out by sales divisions (over/under $50 million).
Entries are judged by a panel of business-to-business agencies, industrial marketers, university marketing communications professors and PICA publishers. Press kits are evaluated by PICA industry editors. Judges score the entries independently, and the AEM statistical department tabulates the scores. The number of awards given in each category and division is determined by the judges based on entries received.
PICA is AEM's product-specific group for off-road equipment manufacturing industry media. The group promotes high operating standards among trade media worldwide and fosters continuing educational and informational exchanges between manufacturers (and other industry suppliers) and the industry press. For more information about PICA and its "Measures of Success" awards program, contact AEM at phone 414-272-0943 or visit AEM online at www.aem.org (See Links and Directories).
See following page for winners.
Winners of PICA "Measures of Success" Marketing Awards
"Platinum" Award for Highest Score Overall:
o Sandvik, Smyrna, Georgia / Rhea + Kaiser, Naperville, Illinois
(Direct Mail Single Piece Over $50 million division)
Direct Mail - Campaign (Over $50 Million Division)
o 1st: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta,
Georgia
o 2nd: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta,
Georgia
o 3rd: LADD Industries, Kettering, Ohio
Direct Mail - Campaign (Under $50 Million Division)
o 1st: Atlas Copco Construction Equipment LLC, Westfield, Massachusetts / The Promersberger Co., Fargo, North Dakota
Direct Mail - Single Piece (Over $50 Million Division)
o 1st: Sandvik, Smyrna, Georgia / Rhea + Kaiser, Naperville, Illinois
o 2nd: Pengo, Laurens, Iowa
o 3rd: New Holland Construction, Carol Stream, Illinois
Direct Mail - Single Piece (Under $50 Million Division)
o 1st: Jenny Products Inc., Somerset, Pennsylvania / The Promersberger Co., Fargo,
North Dakota
o 2nd: Asphalt Drum Mixers Inc., Huntertown Indiana / The Promersberger Co., Fargo,
North Dakota
Magazine Ad - Series (Over $50 Million Division)
o 1st -Tie: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta, Georgia
o 1st -Tie: Terex Construction Americas, Redmond, Washington / Performance Marketing, West Des Moines, Iowa
o 2nd: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta,
Georgia
o 3rd: Kubota Tractor Corp., Torrance, California / Woodruff Sweitzer, Columbia,
Missouri
Magazine Ad - Series (Under $50 Million Division)
o 1st: Krone NA Inc., Memphis, Tennessee / Paulsen Marketing, Sioux Falls, South
Dakota
Magazine Ad - Single (Over $50 Million Division)
o 1st: Kubota Tractor Corp., Torrance, California / Paulsen Marketing, Sioux Falls,
South Dakota
o 2nd: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta,
Georgia
o 3rd: Doosan Infracore America, Suwanee, Georgia / Bigelow Advertising, Atlanta,
Georgia
Magazine Ad - Single (Under $50 Million Division)
o 1st: MICO Inc., North Mankato, Minnesota / The Promersberger Co., Fargo, North Dakota
o 2nd: Express Blower Inc., Fairfield, Ohio / The Promersberger Co., Fargo, North Dakota
o 3rd: Allmand Bros. Inc., Holdrege, Nebraska / Ayres Kahler, Lincoln, Nebraska
Press Kits (Over $50 Million Division)
o 1st: Vermeer Corporation, Pella, Iowa / Two Rivers Marketing, Des Moines, Iowa
o 2nd: John Deere Construction & Forestry, Moline, Illinois / Fergus/Peters Group, Des Plaines, Illinois
o 3rd: Case Construction Equipment, Racine, Wisconsin / Cooper Hong Inc., St.
Charles, Illinois
Press Kits (Under $50 Million Division)
o 1st:Champion Motor Graders, Charlotte, North Carolina / Marketing Strategies & Solutions, London, Ontario, Canada
Product Literature (Over $50 Million Division)
o 1st: Case Construction Equipment, Racine, Wisconsin / Cooper Hong Inc., St.
Charles, Illinois
o 2nd: Bridon, Wilkes-Barre, Pennsylvania / Two Rivers Marketing, Des Moines, Iowa
o 3rd: FW Murphy, Tulsa, Oklahoma
Product Literature (Under $50 Million Division)
o 1st: ICS Blount Inc., Portland, Oregon
o 2nd: The Toro Company, Bloomington, Minnesota / Performance Marketing, West
Des Moines, Iowa
o 3rd: Express Blower Inc., Fairfield, Ohio / The Promersberger Co., Fargo, North Dakota
