Not Just Tooling Around: 100% KBC Satisfaction Guaranteed
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In the midst of celebrating its 45th Anniversary and launching the 1,100 page 45th Edition Master Catalog, KBC Tools & Machinery is pleased to announce that its longtime commitment to customer satisfaction is now official. Clients browsing the new catalog will notice a logo that says in no uncertain terms: 100% KBC SATISFACTION GUARANTEED.
When KBC Tools & Machinery founder Karel Bass opened the company's doors in 1965, he did so with a clear understanding that no business can survive without fully satisfied clients. He hoped to ensure KBC's success with a combination of top-quality tools, competitive pricing, and above all, a focus on great customer service. Fast forward 45 years, and these remain the guiding principles of KBC Tools, now boasting eight branches in North America and a catalog containing over 100,000 products.
In truth, the only thing new about 100% KBC SATISFACTION GUARANTEED is the eye-catching logo - this has been the policy from the earliest days of the business. So, you might be tempted to ask, why the new logo and promotional effort? KBC President Paula Bass explained it this way: "We've always stood behind our products and we've aimed to delight our clients every time out. 100% KBC SATISFACTION GUARANTEED is our way of reminding customers that we're not satisfied until they're satisfied."
KBC Tools & Machinery is in a unique position to provide this kind of guarantee because of a product return system that runs - for lack of a more appropriate phrase - like a piece of well-oiled machinery. If a customer is unsatisfied with a product, they can return the unused item (with purchase receipt) within 30 days of receiving it for a full credit or refund. When this happens, KBC not only inspects the returned product but also examines the same product on the shelves at all branches to make sure that it meets the company's demanding quality requirements. The reason this can be done without slowing the company down is simple: KBC has very few returns. In fact, KBC has one of the lowest return rates in the industry!
On those occasions when a client does need to return a product, KBC makes sure that the process is as quick and painless as possible. There is typically only a 24 hour span between the return of a product and the issue of a full credit or refund, meaning KBC's clients don't have to wait long to have the issue solved to their complete satisfaction.
"At KBC, we do what we say and we say what we do," says Bass. "If this wasn't true, we wouldn't be plastering our 100% KBC SATISFACTION GUARANTEED logo on a new batch of KBC t-shirts," which, she adds with a wink, "are stylish in the extreme."
KBC t-shirts - and a huge selection of metalworking tools and machinery - are available through the KBC catalog and online at www.kbctools.com. Call toll free at 1-800-521-1740 to reach any of five U.S. stocking branches today.
CONTACT:
PAULA BASS, PRESIDENT
KBC TOOLS, INC.
6300 18 MILE ROAD
STERLING HEIGHTS, MI, 48314
TEL: 1-800-521-1740; (586) 979-0500
FAX: 1-800-322-4292; (586) 979-4292
EMAIL: paula@kbctools.com
