Northwire Hosts New Weblog; Offers Customers Fastest Online Information Resource
Osceola, WI-October 26, 2005-Northwire Inc. has created a weblog, commonly known as a "blog", an online resource that allows readers quick access to the most current information about Northwire and its products, as well as press releases, technical information, industry news, commentary and job openings. The weblog provides timely content that will be constantly updated and is available to anyone at www.northwire.com/weblog.
"The blog is a quick and easy way for customers to access up-to-date information about cable technology, our company, our markets, and products that may be important and useful to them without having to sift through e-mail, e-newsletters." said Tom Collen, Director of Marketing for Northwire. Weblogs have been the domain of academia and individual users for the past several years, but business is beginning to take notice of this medium. With this technology we can reach our customers in a more timely fashion and in their terms of delivery." added Collen.
While weblogs have existed since the early 1990s, Northwire is one of the first industrial product companies to adopt this innovative form of communication. Collen also stated that since weblogs allow comments and discussion forums, Northwire may add this two-way capability the future.
Northwire's weblog has RSS syndication built in. This feature will allow syndicated information exchange between Northwire subscribers who have the proper RSS newsreader software on their workstations. RSS allows readers to receive new content from the weblog when it is published. The newsreader software also notifies the user when new content arrives. "This feature alone justifies starting a weblog", added Collen. "Our news will not become buried in piles of spam and unread e-mails. The subscriber can read the news at their own pace and discretion."
To learn more about weblogs (blogs), go to: en.wikipedia.org/wiki/Weblogs.
More information about RSS is available at: en.wikipedia.org/wiki/RSS.
To learn more about Northwire and its products, go to www.northwire.com. Or call toll-free 1-800-468-1516. The direct link to the weblog is at: www.northwire.com/weblog.
Northwire Inc. is an industry leader in the design and manufacture of industrial and medical grade technical cable. Products include custom and standard designs, highest flexibility and flex life, resistance to heat, cold, chemicals, gases, and solvents.
For further information, contact Northwire, Inc., 110 Prospect Way, Osceola, WI 54020. Email: tes.olson@northwire.com PH: 800-468-1516. FAX: 715-294-3727 www.northwire.com
