Northwire Appoints Howard Fish as Western Regional Sales Manager


OSCEOLA, Wis.-Northwire Technical Cable, an innovative solutions provider in the marketing, design and manufacture of technical and retractile cables and cable assemblies, has hired Howard Fish as western regional sales manager. This is a new position, which is strategically aligned to increase service to Northwire's valued customers. Fish has 30 years of experience in sales, marketing and manufacturing in the electronics industry, specializing in custom-manufactured electrical cable and interconnect solutions. He will serve Northwire customers in the region including Washington, Oregon, California, Idaho, Nevada, Arizona, Utah, Montana, Wyoming, Colorado, New Mexico, Alaska and Hawaii. Howard's expertise will further support Northwire's commitment to technical service excellence - providing high-quality cable that is designed and shipped in five or fewer days with no minimum order length or quantity requirements.

"We're pleased to offer our valued customers the depth and breadth of custom cable manufacturing expertise Howard Fish brings to Northwire through his three decades of experience," says Oscar Audelo, national director of sales, Northwire. "He is an excellent complement to Northwire's team, which has over 1,200 years of combined experience. Howard will be instrumental in our efforts to meet our customers' growing needs for innovative cable solutions that exceed application requirements."

Most recently, Fish was a manufacturer's representative for domestic and international cable and interconnect manufacturers. Prior to that, he was a sales representative for a California-based custom cable manufacturer that also provided engineering services to the high-tech industry. In addition, Fish has been a business development manager for a leading electronics contract manufacturer and for an interconnection solutions manufacturer. He also founded a sales representation company that teamed with domestic and international cable and interconnect manufacturers. Fish has a Bachelor's degree from Oregon State University.

For information about Northwire or to place an order, contact 1.800.468.1516 or +1 715.294.2121 or visit www.northwire.com. ITAR registered, Northwire's CAGE Code is 7V821.

Northwire offers free design and prototyping services to facilitate customers' pursuit of innovative solutions. Specialized staff members help customers navigate complex national and international standards, agency compliance, environmental regulations and electrical, ergonomic and aesthetic requirements.

Northwire, a woman-owned company, is ISO 9001:2008 certified and is engaged in professional company-wide certifications in Six Sigma®, Lean, Project Management and American Society of Quality. The company's quality control laboratory is a certified testing facility for CSA under ISO 17025. This laboratory subjects the company's cable products to tests that surpass real-world conditions, including the extremes of bending, flexing, flame, impact, crush, oil and temperature resistance. Northwire also maintains various UL, CSA, IEEE and MSHA approvals and works closely with suppliers to offer RoHS- and REACH-compliant materials.

Northwire, Inc., headquartered in Osceola, Wis., is an industry leader in the marketing, design and manufacture of technical and retractile cables and assemblies for diverse applications in energy, life sciences, government, industrial, machine vision, lighting, underwater and more. Northwire has manufacturing facilities in Wisconsin and New Mexico, USA. Northwire is a member of the NDIA (National Defense Industrial Association), NCMA (National Contract Management Association), EMerge Alliance, AWEA (American Wind Energy Association), RIA (Robotics Industries Association), AIA (Automated Imaging Association), Fieldbus Foundation, ODVA (Open DeviceNet Vendor Association), PI North America, MCAA (Measurement Control and Automation Association), EMVA (European Machine Vision Association), CMES (Chinese Mechanical Engineering Society) and WAI (Wire Association International), among others.

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