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New Henkel Sales Structure Enhances Customer Experience

Original Press Release

New Henkel Sales Structure Enhances Customer Experience

Press release date: January 27, 2006

Inside Technical Sales Team Delivers Unmatched Customer Support Henkel has announced the formation of a new customer support mechanism designed to deliver unprecedented levels of service and materials expertise for its customers in the Americas. The company has put in place an Inside Technical Sales team to support its vast representative and distributor network, while also delivering direct access for customers in the Americas region. To expand its regional sales and customer service infrastructure and deliver personalized local support, Henkel recently enhanced its direct sales force by hiring leading industry representatives. The addition of an Inside Technical Sales team adds another dimension to this sales network, by providing quick and reliable technical assistance for inquiries regarding Henkel's advanced electronics materials products. "Our Inside Technical Sales team has the training and expertise to provide Henkel customers and sales staff with answers to their most challenging materials questions," says Dave Edwards, Inside Technical Sales Supervisor for the electronics group of Henkel. "With dedicated regional support personnel equipped with local language capabilities and in-depth technical training, the Inside Technical sales team is poised to deliver Henkel's reps, distributors and customers with the finest technical support available for today's advanced electronics specialists." Among other benefits, the Inside Technical Sales team provides Henkel customers with incredibly fast response times, delivers pricing quotes within minutes and enables simplified fulfillment of sample requests. "In today's climate of increasing time-to-market pressures and manufacturing challenges such as the lead-free transition, customers need quick and reliable product information from their suppliers," comments Edwards. "Henkel has always provided this to our customers and the new Inside Technical Sales team further enhances this experience." Henkel's Americas Inside Technical Sales team is located in the company's Irivne, California-based technical center and can be reached via phone at 1-888-9-Henkel or via e-mail at electronics@us.henkel.com. About the electronics group of Henkel Henkel is one of the world's leading and most progressive providers of qualified, compatible material sets for semiconductor packaging, board level assembly and advanced soldering solutions. Through its Hysol, Loctite and Multicore brands, and its global customer support infrastructure, the electronics group of Henkel delivers world-class materials products, process expertise and total solutions across the board to enable tomorrow's electronic industry. The Henkel Group, a Fortune Global 500 company, operates in three strategic business areas: Home Care; Personal care; and Adhesives, Sealants and Surface Treatments, which serves the transportation, electronics, aerospace, metal, durable goods, consumer goods, maintenance and repair and packaging industries, and offers a broad range of products for the craftsman and consumer. With brands and technologies, Henkel makes people's lives easier, better, and more beautiful. 50,000 employees work for the Henkel Group worldwide. People in 125 countries around the world trust in brands and technologies from Henkel - "A Brand like a Friend". Contact Henkel Corporation Doug Dixon Phone: 949-789-2500 Fax: 949-785-2595 doug.dixon@us.henkel.com www.electronics.henkel.com

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