Mouser and Maxim Integrated Products Go Global


Mansfield, Texas, USA - January 18, 2011 - Mouser Electronics, Inc., a leading design engineering resource for semiconductors and electronic components, today launched a major global distribution partnership with Maxim Integrated Products, Inc. This worldwide agreement between two of the industry's premier solutions and service providers gives design engineers immediate access to Maxim's vast array of advanced semiconductor components and tools.

"The global partnership between Mouser and Maxim provides a mutually beneficial opportunity for both companies, but most importantly it is a huge win for our customers," explained Mike Scott, Mouser Vice President of Semiconductors. "Mouser is committed to servicing customers with in-stock cutting-edge technologies. Working with us, Maxim can reach our extensive global community of design engineers early in the design process," Scott added. As part of this new distribution agreement, Mouser will provide many new design opportunities and its award-winning logistics service for Maxim's current product portfolio and future product introductions.

California-based Maxim is a worldwide leader in the design, development, and manufacture of analog and mixed-signal, high-frequency integrated circuits. An expert in integrating multiple core analog and digital functions into a single chip, Maxim continually introduces innovative differentiated solutions to meet new market requirements. Maxim's close collaboration with customers has allowed it to develop innovative products which exceed customers' expectations. Visit www.mouser.com/maximic for a complete listing of the Maxim parts, reference designs, and many other design aids that Mouser will supply.

"We are very pleased about this global partnership with Mouser. Maxim's ability to innovate and integrate is unmatched in the analog industry," commented Jason Green, Maxim's Managing Director of Sales & Applications, Americas and Corporate Distribution. "This unique ability provides a sustainable competitive advantage for us, and it will, in turn, give Mouser and its customers around the world a strategic advantage," Green added. Maxim's mission is to deliver innovative analog and mixed-signal engineering solutions that add value to customers' products. Mouser is committed to service excellence, breadth of in-stock products, and fast, global delivery. Green concluded: "Mouser has a proven track record of supporting design engineers. Together, Maxim and Mouser will make an impressive team. We are very excited about the future."

With its broad product line, unsurpassed customer service, advanced online catalog, and innovative product marketing, Mouser continuously offers customers the latest, most technologically advanced components for their newest design projects. The company has 14 global customer support locations to offer personalized, localized service. Mouser Electronics' website is updated daily and searches nearly 7 million products to locate over 1.8 million parts available for online purchasing. Mouser.com also houses an industry-first interactive catalogue, data sheets, supplier-specific reference designs, application notes, technical design information, and engineering tools. The Company's broad-based service gives the design engineer a strategic edge and faster speed-to-market.

About Mouser

Part of Warren Buffett's Berkshire Hathaway, Inc., Mouser Electronics, Inc. is a semiconductor and electronic component distributor, focused on the rapid introduction of the newest products and technologies to electronic design engineers. Mouser.com features more than 1.8 million products online from more than 400 manufacturers. Mouser publishes multiple catalogs per year, providing designers with up-to-date data on the components now available for the next generation of electronic devices. Mouser ships globally to over 300,000 customers in 170 countries from its 492,000 sq. ft. state-of-the-art facility, south of Dallas, Texas. For more information, visit www.mouser.com.

About Maxim Integrated Products

Maxim Integrated Products is a publicly traded company that designs, manufactures, and sells high-performance semiconductor products. The Company was founded over 25 years ago with the mission to deliver innovative analog and mixed-signal engineering solutions that add value to its customers' products. To date, it has developed over 6400 products serving the industrial, communications, consumer, and computing markets. Maxim reported revenue in excess of $2.0 billion for fiscal 2010. A Fortune 1000 company, Maxim is included in the Nasdaq 100, the Russell 1000, and the MSCI USA indices. For more information, go to www.maxim-ic.com.

For press inquiries, contact:

Kelly DeGarmo,

Mouser Electronics, Inc.

Public Relations Manager

+ 817-804-7764

kelly.degarmo@mouser.com

FOR INFORMATION CONTACT:

Larry Johannes

Vice President Strategic Marketing

Mouser Electronics, Inc.

(817) 804-3534 Direct

larry.johannes@mouser.com

All Topics