Minnesota Wire Launches New Website

Minnesota Wire Aug 11, 2010

Minnesota Wire launched an entirely new corporate website today as part of the company's enhanced 2010 strategy to better communicate with its customers and suppliers. The primary goals of the new website tool are to increase and accelerate sales traffic and service through improved functionality and focused content, and to better enable understanding of the company's products and capabilities.

The Minnesota Wire website now uses the Thomas Net "Navigator" platform, which provides for more detailed product content, dynamic product search, and better analytics to track effectiveness and improve responsiveness to the customer in all aspects the business, from leads, to service after delivery. The website is also designed around Minnesota Wire's new product categorization that classifies its custom-oriented interconnect solutions within core market sectors:

- MEDICAL

Wires and Cables for Patient Monitoring Systems

Disposable / Reusable Lead Wires

Wire Assemblies for Drug Delivery Systems

Electro-Surgical Cable Assemblies

Hearing Aid / Audiometric Systems Conductors and Tubes

Automatic External Defibrillator Cables and Wires

Custom Medical Wire and Cable Applications

- DEFENSE

Soldier System Cable Assemblies

Wire Assemblies for Military Communications Systems

Wire Assemblies for Defense Vehicles & Aircraft

Custom Defense Wire and Cable Applications

- INDUSTRIAL

High Temperature Cable Boards / Public Safety Systems

Sensor Probe Cable and Wire Assemblies

Custom Industrial Wire and Cable Applications

The Minnesota Wire website address remains www.mnwire.com. The website address for the defense division of Minnesota Wire (Minnesota Defense) also remains unchanged (mndefense.com).