Mike Samora Joins Terex AWP as New Director of Marketing Solutions
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Redmond, Wash. (Oct. 20, 2008) - Terex Aerial Work Platforms (AWP), a business segment of the Terex Corporation (NYSE:TEX), announced today that Mike Samora has joined the Company as the Global Director of Marketing Solutions. Samora will report to Linda Mayer, Vice President and General Manager, Global Marketing and Product Management.
In this role, Samora will provide leadership for all marketing communication functions, including advertising, public and media relations, Web content, print, promotions, product launches, training, trade shows and e-business. He will also manage the Genie® and Terex® brands through multiple channels, with a focus on understanding customer needs and providing solutions.
Prior to joining Terex AWP, he founded and served as president of Premier Postage, LLC, for the past two years. While there, he developed, marketed and sold licensed U.S. postage stamp products in partnership with Pitney Bowes and several licensors, including Major League Baseball, NASCAR, Orange County Choppers, and Thomas Kinkade. Samora also served in key marketing roles with Procter and Gamble, The Coca-Cola Company and The Campbell Soup Company.
Samora holds a B.A. in public policy and administration from Western Washington University, and an M.B.A. with concentrations in marketing and management strategy from Northwestern University's Kellogg School.
About Terex
Terex Corporation is a diversified global manufacturer with 2007 net sales of approximately $9.1 billion. Terex operates in five business segments: Terex Aerial Work Platforms, Terex Construction, Terex Cranes, Terex Materials Processing & Mining, and Terex Roadbuilding, Utility Products and Other. Terex manufactures a broad range of equipment for use in various industries, including the construction, infrastructure, quarrying, mining, shipping, transportation, refining, and utility industries. Terex offers a complete line of financial products and services to assist in the acquisition of Terex equipment through Terex Financial Services. More information on Terex can be found at www.terex.com.
