MHEDA Magazine spotlights Michigan equipment company.

Press Release Summary:



The MHEDA Journal Q1 2010 issue spotlights member company Morrison Industrial Equipment Co. and VP Greg Morrison, who is also 2010 MHEDA President. Morrison is interviewed by 1965 MHEDA President Howard Bernstein and both talk about diversification, customer service, aftermarket sales, and employee training. Article also features MultiMedia Member Profile with series of company photos overlaid with audio descriptions explaining history of company and secrets to its success.



Original Press Release:



Forklift Distributor Builds on Its Legacy



Morrison Industrial Equipment Co. focuses on customer service.

Dewitt, NY - The First Quarter 2010 issue of The MHEDA Journal (http://www.themhedajournal.org), the leading online magazine for the forklift, conveyor, storage & handling, and general material handling equipment industries, was mailed to subscribers on January 15 and is now accessible online at www.TheMhedaJournal.org.

In this issue, Morrison Industrial Equipment Company, a longtime member of the Material Handling Equipment Distributors Association (MHEDA), is spotlighted. The Grand Rapids, Michigan-based company has been in business since 1953 and sells forklifts, loading dock equipment, floor cleaning equipment, industrial doors and other products. Vice President Greg Morrison is the 2010 MHEDA President.

Morrison was interviewed by 1965 MHEDA President Howard Bernstein, who has been involved in the material handling industry for nearly 60 years. The two industry stalwarts talked about selecting products, diversification, customer service, aftermarket sales, employee training, serving customers and much more. In describing the company's legacy, Greg Morrison says, "Our goals remain constant-to maintain financial strength and align ourselves with the best suppliers. It's a continuation of what my grandparents started 50-plus years ago-offering excellent service to our customers."

The article also features a MultiMedia Member Profile, which is a series of Morrison Industrial photos overlaid with audio descriptions from Greg Morrison explaining the history of the company and the secrets to its success over the years. This short slideshow is a new feature of The MHEDA Journal Online and is a fun way to learn the old and the new about Morrison Industrial Equipment Company.

To view the full text of the article, go to the MHEDA Member Profile at www.themhedajournal.org/content/1q10/Member_Profile.php. View the MultiMedia Member Profile at themhedajournal.org/content/Multi-Media-Profiles/Morrison-Industrial-Equipment.php.For more information, contact Chris Powers, editor, (315) 445-2347, e-mail: chris@datakey.org.

About MHEDA

Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (www.TheMhedaJournal.org), e-magazines, newsletters and industry wiki (www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.

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