MHEDA Edge Article examines how to build better website.
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Press Release Summary:
July issue of MHEDA Edge features Building A Modern Website article, which chronicles efforts of Bristol, PA-based MHEDA member Modern Group as it comprehensively overhauls its website. Strategies employed, as well as obstacles overcame, will offer guidance as well as inspire similar strategies for readers. Examples include identifying which aspects of website could be improved and forming more complete library of information regarding products.
Original Press Release:
Building A Material Handling Website
How one MHEDA distributor revamped its online presence.
Dewitt, NY: As a part of its continued effort to keep its readers abreast of the latest trends and technologies impacting the forklift, storage and handling, conveyor and general material handling industries, the July issue of MHEDA Edge features an article called "Building A Modern Website." The article chronicles the efforts of Bristol, PA-based MHEDA member Modern Group as it undertook an effort to comprehensively overhaul its website. By reading about the strategies Modern employed, and the obstacles the company overcame, readers will glean strategies for improving their own online presence.
Modern's website was by no means outdated, but the company knew there were certain aspects of the site that could be dramatically improved. Heading up the operation were Senior Vice President of Sales Don Sherow (who was vice president of marketing at the time) and Marketing Manager/Webmaster Rob Carcione. Their first mission was to identify which aspects of the site could be improved.
"We needed to have a more complete library of information regarding our line of products," says Sherow. This was especially important for Modern since last year it combined its four divisions, Forklifts, Construction Equipment, Warehouse Products and Standby Power Generation, which had previously been marketed independently, under one umbrella. "It was the perfect time to launch a new website," says Carcione. "We wanted to show people that we're Modern Group and we're one organization that can provide solutions for several different categories."
With their goals now clearly outlined, Carcione and Sherow got down to business. Want to find out more about the steps that were taken to make this vision a reality? Head over to www.mhedaedge.org and check out the latest issue of MHEDA Edge, the online resource for young professionals in the forklift, storage and handling, conveyor and general material handling industries.
For more information, contact Dan Vest, Editor of MHEDA Edge, (315) 445-2347, email: dan@datakey.org.
About MHEDA
Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (http://www.TheMhedaJournal.org), e-magazines, newsletters, and industry wiki (http://www.wikimheda.org), MHEDA connects the manufacturers of storage and handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.
