MediaBrains partners with Society of Plastics Engineers.
Press Release Summary:
MediaBrains, a leader in BtoB online directory advertising, will build and manage SPE's Industry Directory, which serves as buyer's guide for plastics industry. Directory will be accessible through prominent link on SPE website and will help plastics buyers cut through clutter online to find products and services they need.
Original Press Release:
MediaBrains Partners With Society Of Plastics Engineers
NAPLES, Florida -MediaBrains, a leader in BtoB online directory advertising, today announced its first partnership with an industry trade association: the Society of Plastics Engineers (SPE), an international group representing plastics industry professionals.
MediaBrains will build and manage SPE's Industry Directory, which serves as a buyer's guide for the plastics industry.
"This partnership is a testimony to SPE's commitment to connect members with necessary suppliers and service providers," says Gina Paddock, Vice President of Sales for MediaBrains. "The Industry Directory will save SPE members an incredible amount of time as they seek products and services to grow their businesses."
The Industry Directory will be accessible through a prominent link on the SPE website, 4spe.org. "More and more plastics buyers today use the web during the purchasing process," says Ruth Carpenter, Senior Manager of Human Resources and Operations for SPE. "The Industry Directory will help plastics buyers cut through the clutter online, to easily find the products and services they need. We look forward to providing this free, valuable service to our members."
SPE publishes a print and online version of Plastics Engineering magazine, which reaches decision makers in areas such as additives, auxiliary equipment, medical plastics, blow/injection molding, colorants, compounding robotics, extrusion and testing. Plastics Engineering readers work in industries such as packaging, automotive, consumer products, chemicals, medical, electronics and machinery.
"MediaBrains partners with a variety of nationally recognized business-to-business publishers, leveraging their brands online to generate new revenue streams," Paddock says. "Associations are a perfect fit for our model. We are thrilled to add such a well respected organization to our directory family, and look forward to expanding our partnerships with other associations."
