Marketing Products White Paper Reinforces a Lesson from the Recession
A new white paper that describes a major lesson from the recession about an effective method for marketing products in challenging economic times is being offered by Venmark International of Wellesley, Massachusetts.
Marketing Products: A Lesson from the Recession describes why a consistent product news release campaign is so effective when the economy is sluggish and why it should be continued in good economic times. The author cites how Steve Jobs used publicity to introduce the Macintosh computer and his strategy was so successful. He also explains why publicity improves a company's brand and enhances organic search engine optimization.
Given that "content is king" on the internet, Marketing Products: A Lesson from the Recession defines publicity and explains that the key to preparing effective product news releases for media outlets is to convey how your products or services can solve relevant problems. It is essential that news releases be written as a service to editors and not advertisements disguised as news. The author has prepared nearly 15,000 news releases.
Marketing Products: A Lesson from the Recession is available for download at www.venmarkinternational.com
For more information contact:
Venmark International
Steven M. Stroum, President
148 Linden St., Suite 105
Wellesley, MA 02482
781-237-5860 FAX 781-237-5862
e-mail: news@venmarkinternational.com
www.venmarkinternational.com
