Mark Roy Joins AMREL's Power Division as Vice President of Sales and Marketing


Tuesday, July 31, 2007

El Monte, CA- AMREL, an industry-focused company recognized for its ability to tailor customize applications and solutions, welcomes Mark Roy to the company as VP of Sales and Marketing for AMREL's power division.

Mr. Roy's seasoned experience as a sales and marketing senior executive extends over 20 years. Among many professional career achievements, he has successfully developed Pacific Rim and European markets, taken two companies to the next level of growth, profitably established his own manufacturer's representative company and spearheaded a startup electronics company from $0 to $90M in less than seven years.

"Mark Roy brings to AMREL, experience and knowledge in developing successful, synergistic sales and marketing teams, as well as guiding companies to their next milestone," said Edward Chen, CEO of AMREL/American Reliance, Inc. "Mark will create processes and procedures that are required of a profitable, high growth company and help us outgrow our competition over the next two years."

About AMREL

Offering one of the widest selections of programmable dc power supplies and electronic loads on the market today, AMREL/American Reliance, Inc. is positioned as one of the leading electronic load and dc power supply solution providers. Whether it's providing a high quality standard product or designing a customized product for a unique application requirement, AMREL is dedicated to meeting customers' critical specifications.

Contact: Anthony Visnjevic
AMREL/American Reliance, Inc.
Phone: (626) 443-6818
E-Mail: anthonyv@amrel.com

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