Makita Goes Pink to Support Battle against Breast Cancer
Makita's Experience More Rig trimmed with pink as Makita backs Susan G. Komen for the Cure at "Supercross Goes Pink" in Anaheim
February 7, 2011, La Mirada, CA - Makita, a worldwide manufacturer of technologically advanced
power tools that are more compact with less weight yet deliver industrial strength power and results,
donned pink at Saturday's Supercross race at Angel Stadium in Anaheim,
CA, in support for the battle against breast cancer.
Makita, the Official and Exclusive Power Tool of Supercross for 2011 and a
primary sponsor of the Rockstar Makita Suzuki Team, decorated their 53-
foot Experience More with pink in honor of the second annual "Supercross
Goes Pink" race event in support of finding a cure for breast cancer.
Rockstar Makita Suzuki team riders Ryan Dungey (right) and Brett Metcalfe
also donned pink gear during their races. In addition, volunteers from
Susan G. Komen for the Cure were with Makita in the open pits area before
the race to hand out literature and increase breast cancer awareness as
part of the foundation's effort to fight the disease.
Supercross fans waiting in line to meet team riders Ryan Dungey and Brett Metcalfe - or to try out
demonstrations of Makita's latest power tool solutions - were also greeted by Susan G. Komen for
the Cure volunteers providing information and resources on breast cancer, including guidelines for
self-exams.
"The Supercross fans have been great. They have been curious and generous, and people are
thanking us for being here supporting the cause," said Vernelle Blackwell, a volunteer with the
Susan G. Komen for the Cure. "Makita has been extremely helpful. The first thing you notice from a
distance are the pink ribbons, balloons, and banners on the Makita rig. I think it's awesome that a
tool company would take interest in this cause."
For Makita, the "Supercross Goes Pink" event was an opportunity to get involved not only on the
race track, but also in the open pits area where thousands of race fans converge several hours
before the race.
"Rockstar Makita Suzuki Team Riders Ryan Dungey and Brett Metcalfe are wearing pink, and they
are champions for using their status to promote this cause," said Wayne Hart, Communications
Manager, Makita USA. "But as a company, we wanted to do something more to support the efforts
of Susan G. Komen for the Cure. We are happy to provide a platform to get in front of race fans and
increase awareness, because the survivors and the volunteers who are fighting this disease are the
true champions."
Saturday was the second annual PINK themed race in support of finding a cure for breast cancer.
The PINK Supercross race will help fund the Susan G. Komen 3-Day for the Cure 60-mile walk. For
more information on Susan G. Komen for the Cure®, go to http://ww5.komen.org/
Makita's Accelerated Presence in Racing and Action Sports
Supercross is a part of Makita's growing presence in racing and action sports, both as a sponsor and
as a power tool of choice in the pits. Makita and Suzuki's long term partnership has yielded over 20
championships in Supercross, Motocross, Superbike, ATV, and Amateur - including Rockstar
Makita Suzuki's Ryan Dungey's historic 2010 championship run in Supercross and Motocross.
Makita is also a sponsor of the Rockstar Makita LeDuc Racing team in Short Course Off Road
Racing, as well as the Scheuring Speed Sports Makita Tools Snocross Team. In addition to live
racing, Makita is the Official Power Tool Sponsor of Major League Soccer (MLS), and the Mexican
National Soccer Team (FMF) during their competitive matches in the U.S.
About Makita
Makita is a worldwide manufacturer of industrial quality power tools and offers a wide range of
industrial accessories. Makita utilizes leading-edge technology and innovation to engineer tools that
are more compact with less weight yet deliver industrial strength power and results. Makita's
extensive line of cordless lithium-ion tools includes 18V LXT® Lithium-Ion, 18V Compact Lithium-
Ion®, and 12V max Lithium-Ion®. Other best-in-class products include rotary and demolition
hammers and saws equipped with Anti-Vibration Technology(TM) (AVT(TM)), 4-Cycle outdoor power
equipment, Super Joint System (SJS) grinders, miter saws engineered with Deep and Exact Cutting
Technology (DXT), and more. Makita U.S.A., Inc. is located in La Mirada, California, and operates
an extensive distribution network located throughout the U.S. For more information, please call
800/4-MAKITA (800/462-5482) or visit the website at makitatools.com. Follow Makita at
facebook.com/makitatoolspage, twitter.com/makitatools, and youtube.com/makitapowertools. The
Makita Teal color is the trade dress of Makita Corporation and is protected under common law and
registered with the U.S. Patent and Trademark Office. Makita is Best in Class Engineering.
For Media Inquiries Contact
Wayne Hart,
Communications Manager
Email: whart@makitausa.com
Phone: (714)522-8088, x4410
Fax: (714)522-8194
For Consumer Inquiries Contact:
Phone: (800)4-MAKITA
Website: makitatools.com
Facebook: facebook.com/makitatoolspage
Twitter: twitter.com/makitatools
YouTube: youtube.com/makitapowertools
