Magnetic Attractions Hires National Accounts Manager
Durham, N.C. - Magnetic Attraction adds Jim Lane as its national accounts manager specializing in selling promotional magnetic product solutions to consumer goods companies. He will work closely with the agencies, design professionals and corporate creative teams that shape the nation's recognizable brands and the retailers that sell them.
Helping companies gain attention and remain memorable, Magnetic Attractions deliver customized, cost-effective, creative magnetic promotions with a message that sticks. Lane explains, "Magnets have a perceived, intrinsic value that make people want to hang onto them. This keeps a company's message and offer in the front of consumers' minds, longer. Magnets also engage two senses -- sight and touch -- helping to more deeply influence brand preference and purchasing behavior."
Lane's 12 years of sales and marketing experience includes developing regional and national retail accounts for such consumer giants as R.J. Reynolds' Winston and Camel brands. Selling to accounts in the convenience, club and supermarket trade channels, Lane contributed to generating record-breaking sales for the cigarette manufacturer valued at more than $30 million in just three years.
Previously, Lane focused on sales growth for IKON Document Solutions where he called on Ivy League School accounts. While there, he initiated and developed a customer pricing process that streamlined communication and improved customer wait time to 24 hours from 72 hours.
Based in New Jersey, Lane received a bachelor's degree in marketing from New York's Syracuse University. He went on to study at Canisius College in Buffalo, N.Y., earning a master's degree with a focus on strategic management and human resources.
Magnetic Attractions offers digital printing as well as traditional, four-color process and spot-color flexographic printing for standard and custom shapes, sizes and designs. Its specialty products include postcard magnet mailers with Dry-Peel technology, PeelAway promotional magnets for contests and coupons, and lightweight magnetic paper promotions that can be stitched, bound and blow-in to nearly any magazine or catalog.
To learn more about Magnetic Attractions, please visit www.MagneticAttractions.com or call 800-421-3251.
Magnetic Attractions' Media Contact:
Heather West, 612-724-8760, heatherwest@earthlink.net
