M.J. Earl Launches New Web Strategy to Improve Customer Service and Increase Sales
Distributor of Industrial Paper Products Partners with ThomasNet to Build Online Sales Channel
Reading, PA - June 29, 2010 - M.J. Earl, Inc., a U.S. distributor of industrial paper products and related supplies for more than 160 years, has launched a new web strategy. The company aims to improve service and increase sales to its customers, while making it easier for prospects to find them.
M.J. Earl provides industrial and retail packaging, janitorial and maintenance supplies, and food service products to major industries such as healthcare and hospitality, as well as small businesses. Its clients range from facilities managers who might purchase window and floor care cleaners, trash can liners, and paper towels in bulk; to purchasing professionals at cafeteria management companies needing pizza boxes, paper plates and cups, food trays, and takeout containers.
The foundation of M.J. Earl's new web strategy is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to improve the content and navigation of industrial companies' websites, and turn them into key sales channels. Previously, M.J. Earl was unable to feature its full range of products on its site, and customers needed more information when they called to place an order. In addition, management believed that prospects were leaving the site prematurely because they didn't find what they were searching for. A hospital purchasing manager, for example, might order toilet paper and paper towels for patients' restrooms, but go elsewhere for the wax paper, gloves, aluminum foil, and other necessary cafeteria supplies.
Through M.J. Earl's new website and online catalog, customers can now:
For instance, a grocery store chain needing plastic shopping bags can look at several items at once, and compare them by size, description (color and weight), and units per package. They can also see product images.
"Our clients tell us that they love the new website because it gives them the level of detail that they need," said Steven Seyfert, President, M.J. Earl. "Now when they send us an RFQ, we can process an order so much faster, making both our jobs easier".
Visit M.J. Earl at www.mjearl.com.
About M.J. Earl
Founded in 1842, M.J. Earl, Inc. is one of the oldest distributors of industrial paper products and related supplies in the nation today. On every order, large or small, our strong business relationships with the largest, most reputable suppliers in the United States allow us to provide the best products at competitive prices. Immediate response to your needs is made possible by our fully integrated computer system that coordinates order processing, inventory control, scheduling, and invoicing. You receive the products you need when and where you need them. The company is headquartered in Reading, PA.
About ThomasNet Web SolutionsTM and Thomas Industrial Network, Inc.®
ThomasNet Web Solutions(TM) is part of Thomas Industrial Network, Inc. which includes ThomasNet.com®, ThomasNet News, and Web Traxs®. Thomas Industrial Network is an Internet marketing company that integrates detailed industrial content and leading web technology.
ThomasNet Web Solutions helps industrial companies leverage Internet technologies to succeed in today's online environment by improving the performance of their websites. At the core of each Web Solution is the Navigator Platform, Thomas Industrial Network's proprietary technology designed to provide industrial buyers with all the tools and functionality they need to make intelligent buying decisions online. Today, thousands of industrial businesses are leveraging the power of the Navigator Platform to increase sales, improve customer relationships, expand into new markets, and solve critical business issues.
