Laird Technologies to Attend CARTES & IDentification 2010 Trade Show


Company to Focus on Wireless Solutions for M2M and Retail Applications

St. Louis, Missouri, USA - December 2, 2010 - Laird Technologies, Inc., a global leader in the design and supply of customized performance-critical components and systems for advanced electronics and wireless products, today announced it will be attending the CARTES & IDentification 2010 trade show. The trade show will be held at the Paris Nord Villepinte Exhibition Centre in Paris, France, December 7-9, 2010. Laird Technologies will exhibit in booth# 3E134.

Laird Technologies will showcase its complete line of wireless embedded modules and M2M devices which focus on retail point of sale (POS) market applications. The team will also conduct a product demonstration highlighting Laird Technologies' next generation Access Point Gateway (APG) device. The APG is a Bluetooth® wireless gateway device customized for the retail electronic point of sale (EPOS) market segment.

"CARTES & IDentification 2010 is a key international event for the payment, mobility, and retail M2M markets, and is the perfect venue to introduce the newest Access Point Gateway device to manufacturers of payment terminals and readers," said Sachin Andhare, Laird Technologies Product Manager, Telematics & Wireless M2M. "The next generation APG is built on Laird Technologies' industry-leading Bluetooth platform and provides reliable wireless connectivity. This innovative device offers unprecedented bridging capabilities between short-range Personal Area Network (PAN) and Wide Area Network (WAN). A key differentiating factor for the APG is the portability and support across a wide range of wireless technologies including Bluetooth, Proprietary RF, WLAN, and GSM/GPRS. The device acts as an aggregator and can provide wireless connectivity for up to 28 EPOS terminals, thereby eliminating the need of individual cellular modems while reducing wireless costs. The APG comes in a compact form factor, and can be configured with power amplifier modules for an extended Bluetooth range of up to 1000 meters."

Celebrating its 25th year, CARTES & IDentification 2010 focuses is the world-leading event for digital security and smart technologies. With more than 20,000+ total attendees from around the world, the trade show has undeniably established itself as THE international event, bringing together the entire digital security, payment, and contactless community. The event has become the trend setter for the market and the sector's innovations by providing a special opportunity to combine socializing and networking with informative conferences, as well as a few amusing retrospectives.

About Laird Technologies, Inc.

Laird Technologies designs and manufactures customized, performance-critical products for wireless and other advanced electronics applications.
The company is a global market leader in the design and supply of electromagnetic interference (EMI) shielding, thermal management products, specialty metal products, signal integrity components, and wireless antenna solutions, as well as radio frequency (RF) modules and systems.

Custom products are supplied to all sectors of the electronics industry including the handset, telecommunications, data transfer and information technology, automotive, aerospace, defense, consumer, medical, and industrial markets.
Laird Technologies, a unit of Laird PLC, employs over 10,000 employees in more than 39 facilities located in 13 countries.

Contact Information

For additional information, visit www.lairdtech.com or contact us at:
Americas: +1-800-492-2320

Europe: +44-1628-858-940

Hong Kong: +852-2268-6567 x026

Email: WirelessInfo@lairdtech.com

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