Laird Technologies Signs Farnell as a European Distributor for Wireless & M2M Products


Distribution Portfolio Includes Laird Technologies Wireless Modules

St. Louis, Missouri, USA - April 20, 2011 - Laird Technologies, Inc., a global leader in the design and supply of customized performance-critical components and systems for advanced electronics and wireless products, today announced it has signed Farnell as a European distributor for its wireless & M2M products. Laird Technologies designs a complete line of industry-leading wireless & M2M product solutions including high-performance proprietary radio modules, ZigBee® radio modules, Bluetooth® radio modules and WLAN radio modules.

Farnell is a leading multi-channel, high service distributor supporting millions of engineers and purchasing professionals globally with products ranging from electronic components to industrial products. The company's multi-channel approach includes fully transactional websites, contact centers, field sales force, trade counters, branch network, catalogs and direct mail.

"Laird Technologies is very excited to be signing Farnell as a European distributor for its wireless & M2M products," said Ketan Patel, Laird Technologies European Sales and Distribution Manager, Telematics & Wireless M2M. "A wide range of ordering options allows Farnell to easily supply OEMs, system integrators, and designers with Laird Technologies' wireless modules that suit all price ranges."

Laird Technologies is active in the wireless M2M market, offering the widest range of high-performance wireless modules utilizing Bluetooth technology, as well as integrated antennas and electronic components. The company's broad selection of M2M products provides solutions for the automotive, telematics, healthcare, EPOS, retail, finance, and security, as well as asset management markets.

About Farnell

Farnell is the leading multi-channel, high service distributor of electronic components, electrical parts, industrial and maintenance, repair & operations products, supporting millions of engineers and purchasing professionals throughout Europe and Asia with the latest technologies. Farnell employs over 1200 people in more than 20 countries around the world and trades in over 100. With over 500,000 products in stock from over 3000 suppliers, our product portfolio continues to expand, offering our customers the very latest technologies.

Farnell is the current holder of the prestigious 'Environmental' award which was presented to the company for its innovative biodegradable packaging at the 2010 Elektra Awards.

Farnell is part of the global Premier Farnell Group, which works across geographic and business boundaries. Sharing these facilities and best practice Farnell distribute a huge range of electronic components, electrical parts and wholesale electronics.
For more information visit the Farnell web site at www.farnell.co.uk.

About Laird Technologies, Inc.

Laird Technologies designs and manufactures customized, performance-critical products for wireless and other advanced electronics applications.

The company is a global market leader in the design and supply of electromagnetic interference (EMI) shielding, thermal management products, specialty metal products, signal integrity components, and antenna solutions, as well as radio frequency (RF) modules and wireless remote controls and systems.

Custom products are supplied to all sectors of the electronics industry including the handset, telecommunications, data transfer and information technology, automotive, aerospace, defense, consumer, medical, mining, railroad and industrial markets.

Laird Technologies, a unit of Laird PLC, employs over 12,000 employees in more than 48 facilities located in 16 countries.

Contact Information

For additional information, visit www.lairdtech.com or contact us at:

Americas: +1-800-492-2320

Europe: +44-1628-858-940

Hong Kong: +852-2268-6567 x026

Email: WirelessInfo@lairdtech.com

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