International Plastics Launches New Shopping Enabled Online Digital Catalog
International Plastics introduces a new "shopping enabled online digital catalog" of it's plastic bags, packaging supply products. This new digital catalog is different from a standard digital .pdf or Flash flip-page catalogs that most catalogers and businesses make available on their websites.
This web-based catalog is entirely HTML 5 compliant and works on mobile devices like smart phones and tablets. It has hyperlinks that allow a user to get more detailed information on product descriptions inside the catalog pages along with the ability for the user to add them to a shopping cart. Once the user is finished shopping, a simple click of the checkout button will automatically transferred their cart into the secure e-commerce corporate website checkout process.
The 50 year old company has traditionally marketed it's products via direct mail and B2B catalogs. The company still produces and mails catalogs to it's customers and uses it to prospect. However, as the costs of paper, printing and postage have increased the company has developed new innovative marketing techniques to complement catalogs and direct mail.
Beginning in 2006, International Plastics started investing heavily in all aspects of online marketing to replace prospecting efforts through catalogs and direct mail. Utilizing search engine marketing through paid ads on major search engines, along with optimization for organic search results has helped IP offset cataloging costs while obtaining higher response rates than traditional direct mail marketing.Â
Mark McClure, VP of Operations says, "It's all about meeting the buyer in the marketplace while they are searching for products. Traditional analog marketing is good for branding, but not as effective for response rates versus the associated costs. This is partially due to timing. Our offer might not coincide with the prospect or customer's buying cycle or need, even if we get in front of the right buyer. Even so, buyers still like a traditional catalog. Our new shopping enabled online catalog is the best of both worlds."
International Plastics enlisted the help of Magazooms http://www.magazooms.com to develop their digital catalog.
To experience the International Plastics shopping enabled catalog please visit: http://catalog.interplas.com or company website at www.interplas.comÂ
