InkSure Technologies Wins Large Order to Combat Check Counterfeiting in Turkey
Share:
FT. LAUDERDALE, Fla., April 11 -- InkSure Technologies Inc. (BULLETIN BOARD: INKS) , a leading provider of covert machine-readable security solutions ("CMRT") for the detection of counterfeiting, fraud and diversion, today announced an order from MTM Holography & Security Systems, an authorized InkSure value-added reseller in Turkey, for several hundred compact PocketSure(TM) readers. MTM is supplying PocketSure to one of its customers, a major Turkish bank, which will distribute the readers to its branches for the field-level verification of commercial check authenticity. Checks will be imprinted with InkSure's HoloSure(TM) -- a secure hologram that incorporates the Company's SmartInk(TM). The combination of PocketSure and SmartInk will provide the bank with a highly accurate authentication solution that effectively combats check counterfeiting.
"The ability to apply a unique code to the checks, which can be identified only by the PocketSure readers, was a key factor in the customer's purchase decision," stated Yaron Meerfeld, Chief Operating Officer of InkSure Technologies Inc. "Using our solution, the bank will now be able to implement intelligent check verification at its branch locations, rather than having to send the checks back to a central facility for authentication. The compact size, built-in intelligence capabilities, and cost economies associated with PocketSure should provide the bank with a compelling return on its investment."
At 5.5 inches in length and weighing a mere 2.5 ounces, the PocketSure is a next-generation reader that offers customers enhanced mobility and cost economies. Features of the new reader include single-code memory, audio and visual indicators, and the ability to operate on AAA batteries. PocketSure offers significant benefits to organizations with field operations or multiple locations that seek to optimize the effectiveness of their anti-counterfeiting and "reverse logistics" measures. Its simple-to-read LED, single-button operation, and replaceable batteries also make it easy to train a large number of personnel in the utilization of the device.
"PocketSure represents an important addition to our highly regarded SignaSure(TM) reader line, which combines handheld, machine-readable detection with forensic-level analysis," stated Don Taylor, Vice President for Global Marketing at InkSure. "Our customers requested a lighter, more simplistic reader that can be distributed to a large number of users while remaining very cost-effective, and we have been encouraged by the market's response to PocketSure. We believe the new reader will help accelerate the 'adoption rate' of our machine readable authentication solutions by organizations seeking to reduce the threat posed by counterfeiters on a global scale. As InkSure delivers more readers to customers, the potential for recurring revenue from SmartInk sales expands. To date, InkSure has sold thousands of readers of different varieties, providing a base for steady growth in recurring sales of consumables in the future."
About InkSure Technologies Inc.
InkSure Technologies Inc., with its corporate headquarters in Ft. Lauderdale, Florida and its research and development center in Science Park, Rehovot, Israel, specializes in comprehensive, covert security solutions designed to protect high profile brands and documents of value from counterfeiting, fraud and diversion. The Company's sales and marketing activities target a number of market opportunities, including financial, pharmaceutical, branded products, transportation, and government/institutional, on a global scale. The Company's R&D activities include the development of "chipless" RFID technology for affordable item-level secure logistics and track-and-trace applications.
The Company's common stock is listed on the OTC Bulletin Board under the symbol "INKS". Additional information on the Company is available on its website at http://www.inksure.com/
Source: InkSure Technologies Inc.
CONTACT:
Don Taylor,
Vice President, Global Marketing of InkSure Technologies Inc.,
+1-954-772-8507,
dtaylor@inksure.com
Web site: http://www.inksure.com/
