Industry Panel Discussion at Emerson Network Power's AdaptiveXchange 2006(TM) Looks Beyond the 30 kW Rack
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Columbus, Ohio [October 18, 2006] - Emerson Network Power, a business of Emerson (NYSE: EMR), and the global leader in enabling Business-Critical Continuity(TM), today tackled the issue of increasing heat density in the data center with a panel of industry experts during its AdaptiveXchange 2006(TM) customer event. The panel agreed that the 50 kW rack is possible, but not inevitable, and that companies must employ adaptive data center design strategies to take advantage of higher efficiency and performance provided by increasing equipment density.
The panel, entitled "More Power, More Heat: An Industry-Wide Look at Heat Management," was moderated by Robert Mitchell, national correspondent, Computerworld, and featured representatives from industry-leading chip, server and cooling system manufacturers, including:
· Nick Aneshansley, vice president of technology, Sun
· Christian Belady, P.E., distinguished Technologist, Hewlett Packard
· Chia-Pin Chiu, principal engineer, Intel Corp.
· Steve Madara, vice president and general manager, Emerson Network Power
· Dr. John Pflueger, technology strategist, Dell
· Dr. Roger R. Schmidt, distinguished engineer, IBM
Panel members discussed the importance of a company's appetite and comfort level in deploying a certain level of density. They urged companies to take a strategic look at their entire environment and decide whether increasing density is the right decision for their business-critical continuity.
"Overall, in terms of total cost of ownership, increasing density is a proven method of lowering costs as long as the implementation matches the chosen strategy," said Emerson's Madara. "New approaches, such as bringing the cooling closer to the load and deploying refrigerant-based systems, allow companies to decrease their total cost of ownership while enhancing performance with increasing heat loads."
The panel also discussed how companies at various levels of the IT "food chain" are addressing the challenge of delivering greater performance while bringing power and cooling issues under control. "At the processor level, what you will see is we will be able to double performance while keeping power consumption flat," said Intel's Chiu.
"In the past year, companies have become more conscious of the importance of power and cooling in the data," said Dell's Pflueger. "Companies are focusing more on how these two elements affect the efficiency of their facility. They want to know how much performance they are getting out of the facility compared to how much power they are putting into it. They are now looking at the facility as a system onto itself."
The panel supported points in the event's keynote presentation on the State of the Data Center, presented by Emerson group vice president and president Liebert Worldwide, Bob Bauer. Bauer used results from a recent survey conducted by the Data Center Users Group to highlight the impact of rising densities on data centers. According to the survey, 96 percent of current facilities will be at their capacity by 2011.
The role of increasing standardization was also discussed. "We are coming together as an industry and developing standards for air flow, temperature stability and other factors and these standards will drive increased cooling efficiency and performance," said IBM's Schmidt, who is chair of the ASHRAE Technical Committee 9.9.
AdaptiveXchange, which will conclude tomorrow, attracted more than 2,000 IT, facility and data center managers. The event featured participation from technology manufacturers Cisco, Dell, Hewlett Packard and Sun; 120,000 square feet of exhibit space showcasing simulated data center, computer room, telecommunications and remote network environments; and, 48 technical sessions. The event also showcased new technologies and services surrounding high-density blade-server cooling, high availability power protection and distribution, proactive performance monitoring, and more.
To view a video of the panel discussion, and for more information about Liebert technologies and services from Emerson Network Power, visit www.liebert.com. The panel will be available in the coming weeks.
About Emerson Network Power
Emerson Network Power, a business of Emerson (NYSE:EMR), is the global leader in enabling Business-Critical Continuity(TM). The company is the trusted source for adaptive and ultra-reliable solutions that enable and protect its customers` business-critical technology infrastructures. Backed by the largest global services organization in the industry, Emerson Network Power offers a full range of innovative power, precision cooling and connectivity products and services for computer, communications, healthcare and industrial systems. For more information on the full spectrum of enterprise-wide solutions from Emerson Network Power visit www.gotoemerson.com.
About Emerson
Emerson (NYSE: EMR), based in St. Louis, is a global leader in bringing technology and engineering together to provide innovative solutions to customers through its network power, process management, industrial automation, climate technologies, and appliance and tools businesses. Sales in fiscal 2005 were $17.3 billion. For more information, visit www.gotoemerson.com.
Vince McMorrow, APR
Senior Account Specialist
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