Imtra Launches Updated Website


Marine Products Manufacturer and Importer's New Site Offers Better Filtering, Simpler Navigation and an Enhanced Dealer Locator

New Bedford, Mass. - Imtra, the leading manufacturer and importer of quality marine products, announced today the official unveiling of its new website. Incorporating enhanced filtering capabilities and a fully searchable database, the new site makes it easier for people to narrow down product searches by the elements that are most important to them. A new dealer locator allows individuals to search by state or by user-selectable proximity to a zip code. Imtra's new website is tablet-friendly and makes it easy for individuals to determine the best products for their needs and quickly find a conveniently located authorized Imtra installing dealer or reseller to purchase their desired Imtra products.

"We are pleased to launch our new website and invite the boating community to visit the site and experience its user-friendly, product and dealer locator capabilities," said Eric Braitmayer, COO, Imtra. "We have packed it full of useful content to inform people doing pre-purchase research and to help owners of existing equipment learn how to care for their gear, whether it's a Side-Power thruster, an Imtra LED light or any of our other products."

The fully searchable Imtra website provides up to the minute news about upcoming shows, events and seminars. Filtering capabilities of the new site allow individuals to quickly and conveniently find a specific product - eliminating the steps and hassles of drilling down through a data tree, common to many sites. The upgraded search tool also allows boaters and dealers to find support materials and downloads from a single search box - giving unprecedented access to Imtra's library of downloads, videos and specifications.

For more information on Imtra, its extensive product line or to access its easy-to-use, enhanced site, visit www.imtra.com.

About Imtra:

Imtra, based in New Bedford, Massachusetts, is an importer and manufacturer of high quality consumer marine products, advanced LED solutions and integrated marine systems, as well as a key supplier to the OEM and aftermarket. With over 50 years in the marine business, Imtra has sales and support teams in 10 regions throughout North America. The company's extensive product knowledge is available to its customers through a renowned full-service department and professional customer service group. Product categories include Lighting, Thrusters, Anchoring Systems, Wipers, Antennas, Gangways and other specialty products. www.imtra.com/about-imtra.htm. www.imtra.com homepage

Eric Braitmayer

Chief Operating Officer

Imtra

eric@imtra.com

Andrew Golden

Rushton Gregory Communications

617-413-6521

agolden@rushtongregory.com

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