IBM Shares Vision for the Future of the Consumer Electronics Industry in New Book
'Irresistible! Markets, Models, and Meta-Value in Consumer Electronics' Offers Advice for Growth in Turbulent Industry
UPPER SADDLE RIVER, N.J., Dec. 19 /PRNewswire/ -- IBM Press(TM), in partnership with Prentice Hall Professional, today announced publication of "Irresistible! Markets, Models, and Meta-Value in Consumer Electronics," an exploration of issues facing the turbulent consumer electronics industry. The book provides a view into the critical elements contributing to growth and innovation around the new models for doing business, new geographic markets fueling growth and new means of creating value through the convergence and integration of technologies, devices, services and content.
The book is edited by George Bailey, Global Managing Partner, Electronics Industry, IBM Business Consulting Services, and Dr. Hagen Wenzek, Global Leader, Electronics Industry, IBM Institute for Business Value. The book's contributing authors include leading consumer electronics industry experts from IBM, representing teams that are engaged with a diverse group of clients from around the world.
"Irresistible!" delivers more than 200 pages of strategic discussion and insight for professionals involved in the engineering, development, marketing and management of consumer electronics, with a focus on current industry trends and areas of growth.
"The major trend in the consumer electronics industry in 2006 will not be a new device or service but the emergence of companies in search of Meta- Value," said Bailey. "Combining new technologies with accessories, services, and content to provide simple but complete solutions will transform the industry."
The book's early chapters look at expected advances for the so-called "Smart Home," and the potential for telehealthcare, the remote monitoring of chronically ill patients via information technology. "Electronics companies need to master software development, still a major factor of dissatisfaction for consumers," said Wenzek. "In the future, these companies are expected to add a special focus on open source software and its growing prevalence in the industry."
The book also examines the future of online gaming, and the anticipated influence and impact of the Cell Broadband Engine -- a new processor chip jointly developed by IBM, Sony, and Toshiba that is predicted to spark a new consumer electronics revolution. Readers get an inside look into how IBM prepares its annual Global Technology Outlook, with examples of top themes from 2004 and 2005.
The authors also advise companies to stay focused on the critical elements of product and user interface design, and discuss the future of China as a consumer electronics global powerhouse.
"Irresistible!" (ISBN 0-13-198758-5) is the newest addition to IBM Press(TM), a publishing partnership between IBM Corp. and Pearson Education, and the official publisher of IBM books for professionals and students. For more information and a downloadable sample chapter, visit http://www.ibmpressbooks.com/irresistible.
About IBM
IBM is the world's largest information technology company, with more than 80 years of leadership in helping businesses innovate. For more information, see http://www.ibm.com/industries/electronics/irresistible.
About Prentice Hall Professional/Pearson Education
Prentice Hall Professional is a respected publisher of quality computer science and engineering books and software for technical professionals. It is a business of Pearson Technology Group, the world's largest provider of consumer and professional computer, information technology, engineering and reference content. Pearson Technology Group is part of Pearson Education. Educating 100 million people worldwide, Pearson Education (http://www.pearsoned.com/) is the global leader in educational publishing, providing scientifically research-based print and digital programs to help students of all ages learn at their own pace, in their own way. While virtually all students in America learn from a Pearson program at some point in their educational career, about three million college students are currently pursuing their courses online using Pearson Higher Education's products. In the U.S., nearly 25,000 schools use Pearson technology to help instruct preK-12 students and manage how they are doing. Pearson provides schools customizable services to create, deliver, score and report educational assessments, both in print and online, that help promote learning. The company is home to such renowned publishing brands as Pearson Addison Wesley, Pearson Longman, Pearson Custom Publishing, Wharton School Publishing, Pearson Technology Group, Financial Times-Prentice Hall Books, among others. Pearson Education is part of Pearson (NYSE:PSO), the international media company. In addition to Pearson Education, Pearson's primary operations include the Financial Times Group and the Penguin Group.
"The consumer electronics world sets a blistering pace for innovation, and anyone hoping to keep up-or take the lead-should read this book. Insightful and comprehensive, it maps out the industry terrain, and then points the way toward opportunities that lie ahead. Bailey and Wenzek have put together a compelling read on this fascinating global industry."
-- Tom Kelley, General Manager, IDEO; author, The Ten Faces of Innovation
"Consumer electronics is one of the largest, fastest growing, most exciting, and most ruthless markets in the global economy. And technology and innovation are pouring into the space at an accelerating pace. Unfortunately, many vendors are not making money. Maniacal focus on return on investment is the key to success, and this book provides thought-provoking ideas on how to drive it."
-- Mike Bingle, Managing Director, Silver Lake Partners
"An industry built on the foundation of market dominance is being shaken up. In consumer electronics, those keystone companies that appraise the innovative value of niche players regain profitable growth. This book outlines what it takes to win in a turbulent ecosystem."
-- Marco Iansiti, Professor of Business Administration at Harvard Business School
