IBM Keynotes Bring Insight into Consumer Behaviors, Changing Regulations, and IPTV Technologies at CONNECTIONS(TM) Europe


IBM Keynotes Bring Insight Into Consumer Behaviors, Changing Regulations, and IPTV Technologies at CONNECTIONS(TM) Europe

DALLAS, October 16/ / --

Parks Associates and CEA(R) announced today two top executives from IBM Global Business Services will deliver the luncheon keynote for
CONNECTIONS(TM) Europe: Strategies for Digital Living Markets.

CONNECTIONS(TM) Europe, produced by Parks Associates in partnership with CEA, is an executive conference and showcase to be held December 4-6, 2007, at the Adlon Kempinski, Berlin, Germany.

Saul Berman, global lead strategy partner for IBM Media and Entertainment Practice and global strategy and change services leader for IBM Global Business Services, and Paul Brody, partner for IBM Global Business Services and global lead for IBM Electronics Industry Strategy Practice, will deliver the keynote "Smart Pipes, Smart Devices, Smart Players" on December 5,
12h30-13h45 (12:30-1:45 p.m.).

"We expect more change in the next five years in TV and advertising than the past 50 years," Berman said. In their keynote, Berman and Brody will share IBM's experiences in IPTV, both in developing the technology and working with the world's leading CE companies. They will offer expert insight on future opportunities and new business strategies that deal successfully with evolving consumer behaviors, changing regulations, and new IPTV technologies.

"The number of IPTV subscribers will reach nearly 60 million worldwide by year-end 2011," said Kurt Scherf, vice president, principal analyst, Parks Associates. "IPTV is a major change agent for the digital home, and IBM's experience with this technology will prove invaluable for the executives and strategists in the CONNECTIONS(TM) audience."

For more information on CONNECTIONS(TM) Europe, visit www.connectionseurope.com.

About CONNECTIONS(TM) Europe

CONNECTIONS(TM) Europe: Strategies for Digital Living Markets, produced by Parks Associates in partnership with the Consumer Electronics Association (CEA(R)), is an executive conference and showcase that provides 200-250 attendees with high-level analysis and consumer research from Parks Associates, networking opportunities, and information on emerging residential and mobile technologies and services. This focused event provides a forum where executives can present and learn about vital international trends, successful strategies, and key players in the development of digital living technologies. www.connectionseurope.com

Web site: www.parksassociates.com
www.connectionseurope.com

Source: Parks Associates

Chelsey Tyson of Parks Associates, +1-972-490-1113, Chelsey@parksassociates.com

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