iLoop Mobile and Third Screen Media Partner for Ad Server Enabled Mobile Internet Sites |
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iLoop Mobile, Inc.
55 South Market St., 15th Floor, Suite 1560
San Jose, CA, 95113
USA
Press release date: May 30, 2007
Relationship Allows iLoop Mobile mFinity(TM) Platform Users to Access Third Screen Media's MADX Advertising Platform
SAN JOSE, Calif. and BOSTON, May 30 - iLoop Mobile, a mobile technology and services company for interactive, text message-based mobile marketing and mobile content distribution, and Third Screen Media, a leading provider of mobile advertising software and services, today announced a strategic partnership. Under the terms of the agreement, brands, marketers, content owners and enterprises using the iLoop Mobile mFinity(TM) platform will have access to Third Screen Media's MADX ad management and delivery platform to support their mobile advertising initiatives. The use of iLoop Mobile applications for mobile content distribution in conjunction with MADX allows mobile Internet sites to be enabled for automated ad serving and reporting metrics, increasing the revenue opportunities and ROI for mobile Internet sites (WAP) and mobile content distribution.
"We are committed to offering a broad range of mobile advertising and content distribution capabilities to mFinity platform customers," said Michael Becker, executive vice president of business development for iLoop Mobile. "By offering mFinity users access to Third Screen Media's technology platform, we are helping them to not only create, connect and control their mobile sites, but also add business-critical capabilities to mobile Internet site deployment. Mobile sites can now offer the familiar ad revenue streams, metrics and analytics of traditional web sites."
The iLoop Mobile mFinity Platform removes the complexity traditionally associated with the creation and management of interactive mobile programs. With mFinity, brands, marketers, content owners and enterprises can create and manage their own mobile initiatives to directly target consumer audiences. The platform is available through an ASP software license with Web login access to a full suite of user-friendly applications, and the option of the industry's first customer premise appliance that offers complete mobile infrastructure and application solutions in-house. The Focus(TM) mobile Internet site creation software offers a simple drag and drop interface that anyone can use for quick and easy site creation with zero coding required.
Third Screen Media's MADX platform encompasses ad serving, ad space creation, inventory forecasting and management as well as campaign creation, trafficking, targeting, reporting and accounting. In addition, MADX provides publishers unique and consolidated access to the largest brands and advertising agencies, while delivering the functionality to maximize mobile ad opportunities across all four mobile media types: mobile video content, downloadable applications, WAP or MMS.
Together, iLoop Mobile mFinity and Third Screen Media's MADX mobile ad management and delivery platform provide users with the means to reach a targeted mobile audience. Content owners and providers using these technologies can now offer automated, relevant and targeted advertising optimized for each individual campaign. This is managed in house by the user, and within call-to-action campaigns available to consumers directly on their handheld mobile device.
"Advertising has become a key enabler for the delivery of personalized, innovative mobile media," said Tom Burgess, CEO, Third Screen Media. "Our partnership with iLoop Mobile enables organizations using the mFinity platform to effectively reach individual mobile device users and to reap the financial rewards of mobile advertising in a simple and cost-effective way."
About iLoop Mobile
iLoop Mobile is an innovator in mobile technology and services for interactive, SMS-based mobile marketing and mobile content distribution. The company's patent-pending mFinity(TM) platform enables brands, content owners, marketing agencies and enterprises to create, connect, and control mobile phone initiatives worldwide. iLoop Mobile is privately held and is headquartered in San Jose, CA, with European offices in Copenhagen and offices in Bangalore. For additional information, please visit: http://www.iloopmobile.com/.
About Third Screen Media
Third Screen Media (http://www.thirdscreenmedia.com/) is a software and services company dedicated to enabling advertising on mobile devices. Its MADX product suite links advertisers, publishers and carriers together on a common platform to increase the efficiency and time-to-market for the buying and selling of mobile advertising in WAP, video, MMS and downloadable applications. MADX goes beyond ad delivery by providing in-depth research, planning and publisher inventory management analytical tools, yielding the highest possible ROI. The company's TSM|Network is North America's largest and most respected single source of mobile advertising inventory, offering best-in-class content, targeted demographics and broad reach. Customers and partners, including many of the world's largest marketers, advertising agencies and media companies rely on Third Screen Media's products and services to manage and optimize mobile advertising campaigns. Third Screen Media is a wholly owned subsidiary of AOL's Advertising.com.
iLoop Mobile Contact: Timothy J Polakowski McGrath/Power Public Relations (408) 727-0353 timp@mcgrathpower.com
Third Screen Media Contact Racepoint Group, Inc. Nathaniel Eberle 781.487.4620 neberle@racepointgroup.com
Web site: http://www.iloopmobile.com/ http://www.thirdscreenmedia.com/
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