HP Reduces Cost of Color Printing up to 50 Percent for Small Businesses


PALO ALTO, Calif., March 4, 2008 - HP today announced new printing solutions that
enable small businesses to affordably produce marketing collateral in-house, increase
productivity and better manage their printing environments.

The new HP Officejet business inkjet line delivers up to 50 percent lower cost per page
than competitive laser printers.(1) The expanded portfolio also includes new color HP
LaserJet printers, supplies and accessories as well as new monochrome HP LaserJet
multifunction printers.

"Our goal is to offer a complete and affordable small business marketing solution," said
Nor Rae Spohn, senior vice president, Imaging and Printing Group, HP. "Today's launch
builds on our Print 2.0 strategy, which will allow customers to print when and how they
want - in-house, at retail or through a print service provider."

Improving in-house marketing

HP's new color printers and expanded line of specialty papers make it easy for small
businesses to produce professional-quality color documents quickly and affordably in
their offices.

In most cases, small businesses can save more than 50 percent by printing in-house
versus using a quick printer.(2) Over the next year, HP plans to make color printing even
more affordable with new color HP LaserJet printers that deliver monochrome printing for
the same price as in-class monochrome laser printers.

Additionally, HP has developed the Marketing Impressions Portal, an online destination
designed as a one-stop shop to help small businesses market and grow their business
and interact with others through an online community, tools, guides and templates.

New color printing solutions optimized for small business marketing include:

o HP Officejet Pro L7590 All-in-One and HP 88 Officejet ink cartridges: Highperformance
printing for cost-conscious small businesses - professional color quality
and up to 50 percent lower color cost per page than comparable laser printers.(1)
Designed using HP's Scalable Print Technology, the All-in-One prints laser-quality
documents at fast speeds and offers duplexing, convenient flat-bed scanning, copying,
faxing and built-in networking.

o HP Color LaserJet CP1515n/CP1518ni Printer series and HP Color LaserJet CM1312
MFP series: Industry-leading print quality with newly formulated HP ColorSphere toner
that provides a wider range of colors, higher gloss and improved photo resolution.Printers also ship with marketing resources such as HP Print View software that allows
customers to view elaborate print jobs in advance and estimate document costs to
avoid the frustration of unanticipated costs and reprints.

o HP Color LaserJet CP1215: Priced at $299,(3) HP's lowest-ever priced desktop color
laser printer also features new HP ColorSphere toner.

o HP In-house Marketing Starter Kit: Available with select HP printers, the kit includes a
sampling of paper types commonly used for marketing collateral such as photo, glossy
presentation and matte brochure papers, as well as a Business Marketing Design CD
containing templates, images and coupons to provide a jumpstart in creating
professional marketing collateral.

o HP 88 Officejet Brochure Value Pack: Specially priced pack includes HP 88 Officejet
Color Ink Cartridges, HP Glossy Brochure and Flyer Paper and a Business Marketing
Design CD containing everything needed to create professional quality marketing
collateral in-house, including free professional design templates, photo images and
exclusive offers from StockLayouts, iStockPhoto and Logoworks.

o HP Glossy Brochure and Flyer paper: Improved dry-time is designed to work with HP
inkjet printers and enables easy, timely and inexpensive customization of marketing
collateral.

o HP Presentation Covers: Durable and professional finishing that elegantly binds
proposals and other collateral without the expense of using additional equipment.
HP Officejet Printing System
HP also unveiled a new branding strategy for its business ink portfolio. Now through fall
2008, packaging for all HP Officejet and Officejet Pro hardware and appropriate
supplies will be identified with the "HP Officejet Printing System" name.(4)

All hardware and supplies packaging for the HP Officejet Printing System will feature a
dark green bar across the top of the box to signify that the entire system - from
hardware to ink and media - is designed together to provide small business customers
with more affordable solutions to produce professional color documents at up to 50
percent lower cost per page than competing laser printers.(1)

Driving productivity and managing the print environment

New productivity enhancing HP business inkjet and monochrome LaserJet multifunction
printers include:

o HP Officejet J6400 All-in-One: Feature-rich printer/flatbed scanner/copier/fax with
embedded wired and wireless networking(5) and automatic two-sided printing.

o HP Officejet J4580 All-in-One: Delivers high-quality color documents for less than laser
printers when used with HP Officejet inks(6) and offers convenient printing, copying,
faxing and flatbed scanning in one device.

o HP Officejet J3600 All-in-One: Dependable printing, copying, scanning and faxing.

o HP LaserJet M1319f MFP: HP's lowest-priced monochrome laser MFP with print, scan,
copy and fax capabilities.

o HP LaserJet M1522 MFP series: Delivers higher-end MFP features at a low price, suchas fast print, copy, scan and fax speeds, a 50-sheet automatic document feeder,
flatbed color scanning and built-in networking.

To help small businesses better manage their print environments, HP Easy Printer Care
software 2.5i monitors between two and 20 HP printers, both laser and ink, with a
single tool. Now supporting most HP business inkjet devices,(7) the software makes it
easier to maintain and quickly view the status of multiple devices, set up printer and
supply alerts, generate basic usage reports and reorder supplies with the click of a
button.

Small businesses can enjoy high-quality, highly reliable printing using HP technologies.

In fact, a recent report from QualityLogic notes that HP LaserJet monochrome toner
cartridges consistently outperform remanufactured cartridges.(8) According to the report,
one in three of the remanufactured monochrome toner cartridges tested had some kind of
reliability problem, while none of the tested HP cartridges experienced issues.

Special offers

HP is currently offering a variety of special rebates for its top-selling printers.
Rebates and promotional dates will vary by printer model.

Additionally, Staples retail stores across the United States are making it easy for
customers to recycle their old printers and purchase a new HP printer. Through this
program, which runs from March 16 - May 3, 2008, customers can bring their old
printer, regardless of brand, model and condition, to their local Staples store.

Staples
will recycle the printer for free and provide customers with a $50 discount toward the
purchase of a new HP printer priced at $159 or above.(9) Visit www.staples.com to find
a nearby Staples store.

More information

For pricing and availability, and additional details on today's announcement, including
images, customer testimonial videos and product fact sheets about HP's new imaging
and printing solutions for small and medium businesses, visit the online press kit at
www.hp.com/go/ColorInTheOffice.

About HP

HP focuses on simplifying technology experiences for all of its customers - from
individual consumers to the largest businesses. With a portfolio that spans printing,
personal computing, software, services and IT infrastructure, HP is among the world's
largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters
ended Jan. 31, 2008. More information about HP (NYSE: HPQ) is available at
www.hp.com.

More news from HP, including links to RSS feeds, is available at
www.hp.com/hpinfo/newsroom/.

(1) For majority of laser AiOs less than $750, printers less than $300, HP Officejet Pro products with XL
cartridges. More details are available at http://www.hp.com/go/officejet.

(2) InfoTrends, "The Cost of Print in the United States: An Analysis of In-House vs. Print Shop Costs," Aug. 27,
2007.

(3) Estimated U.S. street price. Actual price may vary.

(4) There will be some HP Officejet products in the market in the fall that will not have Officejet branded inks.
All new Officejet products (with only a few exceptions such as mobile products) as of March 2008 will haveOfficejet branded inks.

(5) Wireless performance is dependent upon physical environment and distance from access point.

(6) Compared with laser AiOs under $750. More details are available at http://www.hp.com/go/officejet.

(7) For a detailed printer compatibility matrix or to download the HP Easy Printer Care Software 2.5i, visit
hp.com/go/easyprintercare.

(8) A 2007 independent study ("Reliability Comparison Study: HP LaserJet Toner Cartridges vs. North
American Remanufactured Brands"), performed by QualityLogic Inc. and commissioned by HP, compared
Original HP LaserJet print cartridges with nine brands of remanufactured toner cartridges sold in North
America for the HP LaserJet 2300 (Q2473A) and HP LaserJet 4350 (Q5407A) printers. Twenty-four
cartridges were tested for each brand in the study. More details are available at www.qualitylogic.com.

(9) Offer is only valid on recycled desktop machines; copiers, fax machines and floor standing units are
excluded from this offer.

Editorial contacts:
Cherie Britt, HP
+1 209 551 1027
cherie.britt@hp.com

Jenny Suh
Porter Novelli for HP
+1 415 975 3325
jenny.suh@porternovelli.com

HP Media Hotline
+1 866 266 7272
pr@hp.com
www.hp.com/go/newsroom

Hewlett-Packard Company
3000 Hanover Street
Palo Alto, CA 94304
www.hp.com

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