Hoover's Announces Site Enhancements, Including Search Plug-Ins for IE7 and Firefox, Plus Search Gadget for Google Personalized Homepage
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Features Also Include Improved Site Usability and Transactional Sale of Company Reports
AUSTIN, July 19 -- Hoover's, Inc. (http://www.hoovers.com/) today announced a collection of new search tools -- Hoover's Business Widgets -- as well as a number of additional user-driven enhancements to its free site. The new features include search plug-ins for both Internet Explorer 7 and Firefox, as well as a search gadget for the Google Personalized Homepage. Hoover's gives its customers a competitive edge with insightful information about industries, companies and key decision makers.
Hoover's Business Widgets provide several new search options for both individual users and online publishers. Hoover's Business Widgets for individuals include:
o Search Plug-In for IE7 and Firefox
o Allows users to incorporate Hoover's into their browser toolbar
in order to search for a company quickly and easily without
having to leave their Web page.
(http://hoovers.com/business-information/--pageid__15437--
/global-hoov-index.xhtml)
o Search Gadget for Google Personalized Homepage
o Allows users to integrate Hoover's free search box into their
Google personalized homepage for instant access to content on
millions of worldwide companies.
(http://hoovers.com/business-information/--pageid__15856--
/global-mktg-index.xhtml)
o Active Bookmark: Company Search
o Allows users to add a bookmark button to their browser toolbar
that uses information from the Web page they're viewing to
direct them to the most relevant Hoover's Company Fact Sheet or
search results.
o Within any specific company Web site, users can simply click
the bookmark button to be directed to that company's Fact Sheet
on Hoover's.
Click here for more information:
http://hoovers.com/business-information/--pageid__15857--
/global-mktg-index.xhtml
Corresponding Hoover's Business Widgets for online publishers include:
o Auto Hyperlink
o Allows publishers to easily link prominent companies cited
within their pages to the relevant Hoover's Fact Sheets, thus
additional insight and context.
(http://hoovers.com/business-information/--pageid__15855--
/global-mktg-index.xhtml)
o Customizable Search Widget for Partners
o Allows online publishers to integrate Hoover's search box
directly into their Web site.
(http://hoovers.com/business-information/--pageid__15894--
/global-mktg-index.xhtml)
"Widget technology is yet another way to make it easier for busy professionals to find business information on the Web without having to conduct numerous searches using a number of different Web sites," said David Mather, Hoover's president. "By providing meaningful links via highly trafficked sites like Google to those who spend a lot of time searching for business information, Hoover's Business Widgets are a definite time-saver and productivity enhancer. These tools also help publishers augment their content by allowing them to easily link to Hoover's company information."
Additional Hoover's Free Site Enhancements include:
o Business networking tool Hoover's Connect
o Allows individuals to build their relationship network and find
the best path, via introduction by a trusted source, to the
people and companies they want to reach.
(http://hoovers.com/business-information/--pageid__15639--
/global-mktg-index.xhtml)
o Transactional, one-off sale of company reports for Hoover's
more than 30,000 proprietary, in-depth company records
(http://hoovers.com/company_report/--pageid__15885--
/global-mktg-index.xhtml)
o Free access to more company information through the addition of three
million company records covering mostly private companies.
o New, left-side navigation tool to give users a better view of and
quicker access to Hoover's content.
These latest enhancements are part of Hoover's continued efforts to implement regular, customer-driven improvements through its free site, as well as Hoover's subscriber site.
About Hoover's, Inc.
Hoover's, a D&B company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them. This information, along with powerful tools to search, sort, download and integrate the content, is available through Hoover's (http://www.hoovers.com/), the company's premier online service. Hoover's business information is also available through corporate intranets and distribution agreements with licensees, as well as via Hoover's books. The company is headquartered in Austin, Texas.
Source: Hoover's, Inc.
CONTACT: Lisa Glass of Hoover's, Inc., +1-512-374-4662, lglass@hoovers.com
Web site: http://www.hoovers.com/
