Henkel Names Joe DeBiase Senior Vice President of General Industry Business


ROCKY HILL, Conn., December 17, 2010 -- Henkel Corporation has named Joseph D. DeBiase Senior Vice President of its North American General Industry business at its Rocky Hill, Conn. headquarters. DeBiase will lead Henkel's General Industry business in the U.S. and Canada, which provides adhesives, sealants, lubricants, coatings, dispensing and curing equipment, and metal pretreatments to a wide variety of industrial markets for assembly, surface treatment and maintenance repair. The business' brand names include Loctite®, Hysol®, Bonderite®, Frekote®, and Teroson®.

Prior to his new position, DeBiase was Senior Vice President of Global Sales for Henkel's Electronics business. He joined the company in 1999 in the Emerson & Cuming division of National Starch, which was acquired by Henkel in 2008. At Emerson & Cuming, DeBiase held a variety of leadership positions, including General Manager with responsibility for Emerson & Cuming's global business, and Vice President Europe & Americas, which included an assignment in Belgium.

Before joining Henkel, DeBiase held engineering, marketing and sales roles at Enthone-OMI in West Haven, Conn.; United Technologies Corp. - Norden Systems in Norwalk, Conn., and Raytheon in Sudbury, Mass.

He holds a bachelor's degree in Chemical Engineering from Columbia University, and an M.B.A. from the University of New Haven.

Henkel in North America:

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information.

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 50,000 people and reported sales of 13,573 million euros and adjusted operating profit of 1,364 million euros in fiscal 2009. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

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