Henkel MiraFoil® Coating Recognized by Material ConneXion for Extraordinary Material Achievement


Bridgewater, NJ - Henkel Corporation's MiraFoil® coating has been named among the top ten products worldwide by Material ConneXion in its annual MEDIUM Award for Material of the Year. With the award of an honorable mention, global materials consultancy Material ConneXion recognizes MiraFoil coatings as an exemplary material innovation that will change product packaging and design.

A fully recyclable, UV-curable alternative to foil board laminating and hot foil stamping that is equally brilliant to foil, MiraFoil coatings can be applied to precise areas, reducing waste and saving time and energy through process efficiencies.

"Metallic effects are an eye-catching way to distinguish products in highly competitive markets," said Kris Getty, Market Segment Director, Paper Converting at Henkel. "But while other techniques make the packaging material unrecyclable, MiraFoil is a VOC-free coating that can be removed through the de-inking process - so the paper or polymer packaging material can be recycled."

Ideal for folding cartons, labels, direct mail and other packaging and printing applications, MiraFoil coatings provide significant, sustainable benefits:

o Elimination of off-line lamination or foil stamping;
o Elimination of warehousing and lead-time required with laminated foil stocks;
o Trapping and spot precision capabilities that deliver the detail of foil stamping without the wasted time and material;
o Application ability on metallic areas selectively as needed and at print speed;
o Over-print capability that supports added creativity with process colors;
o Foil-on-demand capability that reduces converting steps;
o Full brilliance and opacity in a single pass, reducing energy use and time;
o Excellent press stability and easy application;
o Environmentally responsible, 100% removable during the paper recycling process.

To help designers see the exact effects of MiraFoil coating on colors, Henkel Corporation has published The MiraFoil® Color Selection Guide. For a copy or for more information, visit www.henkelna.com/mirafoil or call 1 866 4HENKEL (443 6535).

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of 15,092 million euros and adjusted operating profit of 1,862 million euros in fiscal 2010. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.

Henkel in North America

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Purex® laundry detergents, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit www.henkelna.com for more information.

Material ConneXion®

Material ConneXion is a global materials consultancy that helps companies innovate through smart materials thinking. Built on the belief that Every Idea Has a Material Solution, Material ConneXion is the trusted advisor to Fortune 500s, smaller forward-thinking companies and government agencies seeking a creative, competitive or sustainable edge through strategic material selections. With offices in New York Bangkok, Cologne, Milan and Daegu, Korea, Material ConneXion's international network of specialists provides a global, cross-industry perspective on materials and their potential uses. Material ConneXion maintains the largest subscription-based Materials Library of innovative materials and processes in the world - an indispensable asset to a wide audience of designers and architects and a vital tool for the development of design, industry and economy

Contacts

Susanna McShea
Editorial Consultant
Phone: 864-232-4240
McSheaCP4@aol.com

Henkel Corporation
10 Finderne Avenue
Bridgewater, NJ 08807
Phone: 1 866 443 6535
www.henkelna.com

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