Original Press Release
Henkel Keeps Fans Connected as World's Fastest Vehicles Race to Break Land Speed Records
Press release date: September 7, 2011
Live Coverage of Loctite-Sponsored 2011 Cook's Bonneville Shootout Starts September 19 Rocky Hill, Conn. -- September 7, 2011... On September 19 through 23, the fastest cars and motorcycles in the world will be racing against time on the Bonneville Salt Flats in Utah, hoping to break existing world land speed records. This year, Henkel will make it very easy for fans to follow the emotion and excitement of the Loctite-sponsored 2011 Cook's Bonneville Shootout event by providing links to daily updates, videos and photography on their web site, www.henkelna.com/bonnevilleshootout. At the site, visitors can link to feeds on Facebook and Twitter. The Cook's Bonneville Shootout event is not currently televised. Interested fans may view videos regarding the 2010 Cook's Bonneville Shootout at goo.gl/gbdVq, goo.gl/EYTKJ and goo.gl/DRxOB. The complete directory of Henkel videos including all Bonneville Shootout videos can be viewed within the Loctite at Play playlist at www.youtube.com/loctite. This is the second year that Loctite has sponsored this invitation-only racing competition. At the 2010 event, four racing teams shattered standing world land speed records using streamlined vehicles that traveled at speeds of 280 to over 400 mph. At the end of the five-day racing flight, even a record standing for 45 years had fallen. - In a highly emotional race, Charles Nearburg sped to a two-way average of 414.316 mph in a naturally-aspirated streamlined race car, the "Spirit of Rett," breaking a 45-year-old record. The car was named after Nearburg's son, an avid car enthusiast who lost his long battle with cancer at the tender age of 21. - Grass Valley racer Rocky Robinson of San Jose, California, once again claimed the Streamlined Motorcycle Land Speed Record driving the "Ack Attack," which bested the world record by 10 mph with a two-way average of 376.363 mph and a top one-way speed of 394 mph. - In his streamliner "Speed Demon," based out of Chattsworth, California, George Poteet raced to a two-way average of 363.673 mph in a turbo charged streamliner, breaking his own existing land speed record. - Mike Nish of Nish Motorsports raced the Royal Purple Streamliner race car to a two-way average of 285.306 mph with a 300 cubic inch engine running alcohol. Event producers anticipate that many more records will be shattered in the 2011 event. During the fierce competition, virtually every vehicle will rely upon Loctite products to enhance performance and ensure reliability in the extreme conditions of the flats -- an arid, overheated salt pan. "We love our sponsorship of Cook's Bonneville Shootout because it shows the world just how tough Loctite adhesives and sealants really are," explains Mike Shannahan, Henkel's director of marketing for the North American general industry business. "Loctite products, especially our threadlockers, hold up under unbelievably intense conditions during these races and never fail. From the moment our team arrives at the event, we actively assist all the race teams and the teams really appreciate our help and support throughout the Shootout." For more information on Henkel, visit www.facebook.com/loctite or www.henkelna.com/loctite. Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries, and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel employs about 48,000 people and reported sales of $20.07 billion and adjusted operating profit of $2.27 billion in fiscal 2010. Henkel's preferred shares are listed in the German stock index DAX and the company ranks among the Fortune Global 500.