Georgia-Pacific Building Products Improves Web Site to Better Serve Building Community and Consumers
ATLANTA, June 12 / -- In an effort to better serve its building and consumer communities, today Georgia-Pacific Building Products LLC launched a significantly redesigned Web site, www.gp.com/build. As one of the nation's leading suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers, Georgia- Pacific has always been committed to proven product performance, innovation and customer satisfaction. The redesigned Web site is part of the company's strategy to address the needs of architects, builders, contractors and consumers.
Georgia-Pacific Building Products conducted research as part of the process, which reinforced that Web site visitors seek clear product terminology, a text-centric home page tailored with information to meet their specific needs, efficient search mechanisms, and easily accessible information, such as dealer locations. Architects, for example, demand high- level architectural specifications within just a few clicks of the landing page.
"Our audiences, primarily builders, architects, 'do-it-yourselfers' and homeowners, need a streamlined, direct user experience," said Brent Paugh, vice-president of sales and marketing for Georgia-Pacific Gypsum LLC. "We redesigned the Web site to focus on better serving the commercial and residential building community and do-it-yourselfers with a user-friendly, clear and action-oriented online solution."
The Georgia-Pacific interactive team implemented the following specific site improvements:
o A new search application to help users more easily find specific information on the site
o Streamlined navigation to ensure the site provides easy access to information targeted to specific audiences such as architects or contractors.
"Ultimately, the redesign will make our site more 'sticky,' decrease the number of one-page only visits, and reduce the 'abandons' at the home page," said Leslie Schworm, manager, Internet marketing communications. "By focusing on user goals, we believe the site will enhance customer relationships and lead to a more productive online experience." Schworm adds that nearly every visit to gp.com/build results in a PDF download. "Architects, construction professionals and consumers alike rely on our site for comprehensive product information."
About Georgia-Pacific
Headquartered in Atlanta, Georgia-Pacific is one of the world's leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose, and related chemicals. The company employs approximately 50,000 people at more than 300 locations in North America, South America and Europe. Georgia-Pacific has long been among the nation's leading manufacturers and suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers, with brands such as Plytanium® , Ply-Bead® and Wood I Beam(TM) offered by Georgia-Pacific Wood Products LLC and DensArmor Plus®, DensGlass Gold® and ToughRock® offered by Georgia- Pacific Gypsum LLC. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern®, Angel Soft®, Brawny®, Sparkle®, Soft 'n Gentle®, Mardi Gras®, So-Dri® and Vanity Fair®. Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie® brand of disposable cups, plates and cutlery. For more information, visit www.gp.com/build or call 800-BUILD GP.
Source: Georgia-Pacific
CONTACT: Nicole Lipson, Senior Marketing Manager of Georgia-Pacific,
+1-404-652-2535, nglipson@gapac.com; or Julie McNeal of Ketchum Public
Relations, +1-404-879-9125, julie.mcneal@ketchum.com, for Georgia-Pacific
Web site: www.gp.com/build
