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General Cable Corp. - Highland Heights, KY

Original Press Release

General Cable Launches New Mobile Web Reference Tool for Carol Brand Electronic Products

Press release date: January 14, 2014

HIGHLAND HEIGHTS, KENTUCKY — General Cable (NYSE: BGC) is pleased to unveil the new Mobile Web Reference Tool for Carol Brand electronic wire and cable. Equipped with a competitor cross reference and a product directory, the Mobile Web Reference is designed to allow users to quickly and easily find Carol Brand equivalent products and their specs from anywhere, at any time.

Never has it been easier to spec Carol cables. By navigating to on a mobile web browser, a user can click the Start button and submit a competing part number to find the Carol Brand equivalent.

For complete information at your fingertips, the Carol Mobile Web Reference also incorporates a product directory with full specifications as well as product photos, descriptions, features and benefits, applications and ordering information. The product directory can be browsed by category or searched via keyword.

Accessible from any device with web browsing capabilities, the Carol Mobile Web Reference is touch-optimized for smartphones and tablets and features an intuitive user interface with expanding and collapsing menus, showing only the details the user wants to view.

“We’re excited to provide this very useful tool to our customers,” said Josh Smith, Market Development Manager, Electronic Products, General Cable. “Our new Mobile Web Reference provides a wealth of information already, and we plan to expand its functionality even further with more products as well as additional competitor databases.”

Click here to watch the demonstration video and learn moreabout the Carol Mobile Web Reference.

General Cable (NYSE:BGC), a Fortune 500 Company, is a global leader in the development, design, manufacture, marketing and distribution of aluminum, copper and fiber optic wire and cable products for the energy, industrial, specialty and communications markets. With annual revenues of approximately $6 billion, General Cable is one of the largest wire and cable manufacturing companies in the world. It operates 57 manufacturing facilities in 26 countries and employs approximately 14,000 associates. Visit our Web site at


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