Gefran Appoints Brad Binder as Business Development Manager for North America, and Mike Benjamin as U.S. Northeast Regional Sales Manager


Winchester, MA, March 13, 2007 - - - Gefran, a manufacturer of sensors and automation components for machine automation and process control, announces that Brad Binder has joined the company as Business Development Manager for North America.

Mr. Binder will be responsible for growing industrial automation sales for the plastics and packaging markets, and will be working closely with Gefran's motion and components groups.

"The expansion of the automation sales team further strengthens our ability to meet the needs of our growing customer base," noted Bart Polizotto, Automation Sales Manager for Gefran. "Brad Binder's comprehensive understanding of industrial automation products and markets will greatly benefit Gefran, our sales network, OEMs and producers."

Before joining Gefran, Mr. Binder's responsibilities included various service and management positions at EPCO, Haitian and most recently Buckhorn Inc. Gefran's automation offering includes total machine control for injection, extrusion, blow molding and packaging machinery.

Gefran also announces Mike Benjamin has joined the Winchester, MA subsidiary as Northeast Regional Sales Manager. In this position, Mike will be responsible for managing all sales related activities in Gefran's Northeast U.S. territory within the components division. Mike has over 20 years experience in industrial sales, having worked for both product manufacturers and distribution firms.

ABOUT GEFRAN

GEFRAN was founded in the 1970s. Today, the GEFRAN Group is a leading supplier in the field of automation and process control of plastics processing machinery for extrusion and injection molding, and industrial automation and process control.

GEFRAN Inc., located in Winchester, Massachusetts, is the group's North American headquarters and manufacturing base. Formerly Industrial Sensors Inc. (ISI), the company joined the GEFRAN Group in 1999 bringing more than 25 years of expertise in the development and manufacturing of melt pressure transducers and instrumentation for plastics processing. Gefran Inc.'s North Carolina location supports its SIEI brand of motion control products. GEFRAN SPA is located in Italy and is the GEFRAN Group's headquarters and primary manufacturing facility.

The GEFRAN Group employs over 700 people and has yearly sales of about $145 million dollars worldwide.

CONTACTS

Reader/Editorial:

Bart Polizotto

phone 540-467-4685

email bpolizotto@gefraninc.com

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