GAWDA Magazine includes tips on how to leverage Twitter.

Press Release Summary:



As part of its effort to educate gases and welding industry professionals on the topic of social media, January issue of GAWDA Edge features article titled "Tackling the Twitter Trend." Twitter is an invaluable resource for driving traffic to a company's blog and Web site. Article teaches how a company can leverage this social medium to increase awareness and further build a brand.



Original Press Release:



Gases and Welding Magazine Tackles Twitter



Tips on how to leverage Twitter to build your brand and increase awareness.

Dewitt, NY - The January issue of GAWDA Edge is all about social media, the latest and greatest trend in business technology. As a part of its effort to educate gases and welding industry professionals on the topic, the magazine features an article titled "Tackling The Twitter Trend." This article teaches how a company can leverage this social medium to increase awareness and further build a brand.

By now, most business people have heard of Twitter. They know that people like Ashton Kutcher and Oprah have amassed millions of followers that hang on their every word. What not everyone realizes yet is the impact Twitter is having on the business world. As marketing moves away from talking to the consumer to talking with the consumer, tools like Twitter are blazing the way. From Skittles to Best Buy to Sprint and Time Warner, the biggest companies in the world are leveraging Twitter's resources to engage in direct dialogue with their customer base. So are smaller companies. Twitter is an invaluable resource for driving traffic to a company's blog and Web site. While the site certainly hasn't developed to the point where you'll be pulling order after order off of the site, there are conversations going on about the gases and welding industry and potentially a distributor's company. The distributor should be a part of that conversation.

Despite its potential for business, Twitter isn't a site that lends itself to an "if you build it, they will come philosophy." It takes dedication and careful strategizing to maximize the site's opportunities. For an in-depth look at how to accomplish this, check out GAWDA Edge (www.gawdaedge.org ), the online resource for young professionals in the gases and welding industry.

For more information, contact Dan Vest, editor of GAWDA Edge, dan@datakey.org or 315-445-2347.

About GAWDA

Founded in 1945, the Gases and Welding Distributors Association (GAWDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (welding andgasestoday.org), e-magazines, newsletters and industry wiki (www.gawdawiki.org), GAWDA connects suppliers of gases and manufacturers of related equipment as well as manufacturers of welding equipment and distribution leaders, for the purpose of safely delivering optimal solutions to the users of those products. GAWDA publications are the industry's voice for all matters related to the latest technology and the most up-to-date processes spanning welding equipment and products and services related to industrial, medical, specialty and cryogenic gases. A 501(c)3 organization, GAWDA members are located throughout North America.

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