Fujinon Lenses Featured on New 3D-Ready Lyon Video HD Truck


WAYNE, N.J., October 5, 2010 - A variety of Fujinon lenses are an integral part of the new HD mobile unit for Columbus, Ohio-based Lyon Video. "It's 3D, 3G, and Fuji," said Bob Lyon, president of Lyon Video. "The equipment on the Lyon MU-11 is wired to be 3D ready and we have 3 gigabit bandwidth throughout the whole truck."

Lyon selected Grass Valley LDK 8000 Elite cameras, including the 8300 Live Super SloMo camera, for the MU-11. He paired the cameras with Fujinon lenses for "quality, durability, and serviceability," and added that 90 percent of the Lyon fleet uses Fujinon lenses. The new Lyon MU-11 rolled out on its first event in early September.

For long lenses, also known as box lenses, Lyon purchased one XA101x8.9BESM super telephoto field lenses, four XA88x8.8BESM telephoto field lenses, and 10 XA72x9.3BESM lenses. "On all our mobile units, we like to give our clients - the producers and directors - the longest lens out there, which is the Fujinon XA101x8.9BESM," said Lyon. "With many of the outdoor sports like football, auto racing, or baseball, where you may be very far away from the action, the long lenses capture the personality of the event for the production teams, and for the networks."

Covering a range of sports, entertainment, and concert events, Lyon Video clients include ESPN, Fox Speed Channel, CBS Sports, and ABC. The production company handles broadcast production for several MLB baseball teams, such as the Cincinnati Reds and Cleveland Indians. They also provide production services for non-sports programming, including Antiques Roadshow and Barrett-Jackson Auto Auction.

For handheld configuration, Lyon purchased four ZA22X7.6BERM ENG-style HD lenses with 2X extender, plus three ZA12x4.5BERM super wide angle HD ENG lens with 2X extender. Both lenses feature Fujinon's Quick Zoom, which provides a rapid zoom to the telephoto position to check focus with the push of a button, then returns the lens to the previously selected zoom position when the button is released.

"Fujinon lenses offer the quality to do high definition and to be 3D capable," said Lyon. "The durability and 'road-ability' of Fujinon lenses is another aspect that matters to us. The gear stands up to ranges in temperature and environment -- from baseball in Arizona in August to outdoor hockey in Chicago in December."

About Lyon Video

Lyon Video, based in Columbus, Ohio, services broadcast networks coast to coast with mobile units, facilities, and crews. Visit www.lyonvideo.com.

About FUJIFILM Optical Devices U.S.A., Inc.

FUJIFILM Optical Devices U.S.A., Inc. is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema and industrial markets. The company's line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about FUJIFILM broadcast and communications products, call (973) 633-5600 or visit our web site at www.fujinonbroadcast.com.

FUJIFILM Optical Devices U.S.A., Inc.,

10 High Point Drive,

Wayne,

New Jersey

07470.

Phone: 973-633-5600.

Fax: 973-633-5216.

Web site: fujinon.com.

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