Exhibitor Education Meeting reveals trade show strategies.
Press Release Summary:
Exhibitor Education Meeting, to be held May 18-19 in Las Vegas, will help companies prepare for successful trade show experience. Open to all exhibitors in shows with AEM as producer or show partner, program is themed "Tools for Value-Driven Success" and features general sessions, roundtable discussions, and breakout sessions. Trade show industry experts will specifically cover best practices in pre-show planning, onsite techniques, and post-show follow-up strategies.
Original Press Release:
AEM Exhibitor Education Meeting Gives Companies the "Tools" for Trade Show Success
Helping companies prepare for a successful trade show experience is the goal of a special two-day Exhibitor Education Meeting from the Association of Equipment Manufacturers (AEM), to be held May 18-19, 2010 in Las Vegas, USA (Paris Hotel).
The meeting is open to all exhibitors in shows with AEM as producer or show partner. There is no charge for this value-added exhibitor service, but registration is required.
"Faced with today's challenges, companies need to do more with less. This meeting will help exhibitors take a fresh look at trade shows - what's new and different - and how to get the most out of them as a cost-effective marketing tool," stated Megan Tanel, AEM vice president, exhibitions and events.
"We want to pro-actively do all we can to help first-timers as well as veteran exhibitors maximize the return on their trade show investment and leverage the full potential of a trade show to reach customers," Tanel added.
The AEM Exhibitor Education Meeting is themed "Tools for Value-Driven Success" and features general sessions, roundtable discussions and breakout sessions. Trade show industry experts will cover the latest "best practices" in pre-show planning, onsite techniques and post-show follow-up strategies.
Show staff and service providers will be on hand to discuss exhibitors' specific questions in areas including housing, registration, meeting assignments, lead retrieval, and show promotion tools. An added feature: during the meeting registration process, attendees can set up personal appointments with staff and vendors to get even more value out of the trip.
Peer-to-peer networking is also a key meeting benefit, Tanel notes. "AEM offers online exhibitor-education webinars and communicates regularly with exhibitors, but this meeting gives exhibitors an opportunity to meet face-to-face and share ideas and experiences," she stated.
Meeting facilitator and opening keynote speaker is well-known trade show strategist Steve Miller, who will discuss the importance of trade shows in building corporate brand value and reputation.
Featured speakers include Stephen Nold, founder of the MeetingTechOnline technology portal, who will explore the latest electronic technology innovations to reach customers; Rich Erschik of Leads to Sales, who is known as the "voice of trade show ROI"; and Bob Dallmeyer with a closing keynote on the value of trade shows in the marketing mix. Dallmeyer is past chairman of the International Association of Exhibitions and Events and the Trade Show Exhibitors Association.
Details and registration information are online or contact AEM's Helen Horner.
AEM produced/partnered shows include CONEXPO-CON/AGG, AG CONNECT Expo, ICUEE-The Demo Expo, IFPE, World of Asphalt, AGG1 Aggregates Forum & Expo, NRWA's H2O-XPO, bC India, CONEXPO Russia at CTT, Bauma China and BICES (China).
