EMC Accelerates Partner Success with New Programs and Channel-Only Products


New EMC Data Domain DD160 Available Exclusively Through EMC Velocity Partners

HOPKINTON, Mass. -

  • The EMC® Data Domain® DD160 deduplication storage system joins the EMC VNXe® unified storage system as a channel-only product, expanding the mid-market opportunity for partners.

    - The EMC VNXe now supports flash drives, has more memory, increased
    capacity, and new industry certifications.

    - New programs for EMC Velocity(TM) partners give customers easier access
    to products and enable faster, easier training for the EMC partner
    community.

    EMC Corporation (NYSE: EMC) today announced the availability of the new EMC Data Domain DD160 deduplication storage system exclusively through the channel; enhancements to the award winning channel-only EMC VNXe unified storage technologies; and new programs for Velocity partners that are designed to drive market expansion.

    Product News:

  • Data Domain DD160: Effective immediately, the DD160 will be sold through
    EMC's Velocity Solution Provider Partners or Authorized Resellers.
    Starting at just $10,000 USD, the DD160 offers Data Domain system
    efficiency and scale to small enterprise data centers and remote
    offices.

  • The EMC VNXe now provides:

    - More efficiency with new support of 100 GB flash drives on the
    VNXe3300, and new DC-powered models of the VNXe3300 that are
    certified to meet NEBS Level 3 requirements.

    - More simplicity for Microsoft environments with a new EMC Storage
    Integrator for application-aware storage provisioning for Windows
    and SharePoint. Additionally, EMC is enabling companies to scale as
    business needs grow by adding memory to the VNXe3100, which now
    offers 8 GB of system memory per controller.

    New Programs for Velocity Partners:

    - VNXe "Try & Buy" Program enables qualified partners to deliver VNXe
    products to customers at no risk and no cost for 45 days. The program
    enables them to experience first-hand the advantages of automated,
    application-ready storage with solution-focused software that allows
    them to easily manage, provision, and protect their information.

    - VNXe "Quick Ship" Program helps partners accelerate time-to-delivery
    with six pre-configured VNXe solutions to ship globally within two days
    after order placement. Each configuration includes the base operating
    software and VNXe Unisphere, iSCSI, CIFA, NFS, File Deduplication,
    Snapshots, Thin Provisioning, and the VNXe Total Protection Suite.

    - "U Sell U Earn" Training Incentive Program provides partners selling
    training services with the opportunity to earn free VNX readiness
    training for themselves. This offers partners a cost-effective way to
    differentiate themselves in the marketplace and increase profitability.

    Today's announcement follows a string of channel-related accolades, including the VNXe winning the CRN Technology Innovator Award for Storage, and in August 2011, CRN naming EMC "Company of the Year" in three ARC award categories - SMB Network Storage, Enterprise Network Storage, and Backup & Recovery Software. This was EMC's first-ever inclusion and recognition in the SMB Network Storage category, a direct result of the January launch of the VNXe and successful channel-centric go-to-market strategy for it.

    Partner Quotes

    John Hardwick, President, nXio

    "nXio believes that the products, technologies and services of big business should be available to the independent business owner, so we're pleased that EMC is enabling partners who sell to non-enterprise customers to address the SMB unified storage demand with their industry-leading and award-winning VNXe technology. Since the VNXe was announced earlier this year, we've received a lot of positive feedback from our customers. Not only has EMC provided us with innovative, industry-leading technology, they've also made it easier than ever for us as a partner to get trained on the product, decreasing ramp up investment and time to profit."

    Howard Goldberg, Vice President of the North American Storage Practice for Arrow Enterprise Computing Solutions, a business segment of Arrow Electronics Inc.

    "Next-generation backup and recovery products present an opportunity for solution providers to expand their offering to current and future accounts. Midmarket customers in particular are seeking backup redesign support similar to Data Domain high-end systems for large enterprises. EMC solution providers are now armed with an industry-leading backup and recovery product line at competitive price points that make sense for midmarket companies."

    EMC Executive Quote

    Fred Kohout, Vice President, EMC Global Channel Marketing

    "The best just got better. EMC has the best partners in the industry, and we are committed to finding new ways to enable them to take more market share and increase profitability with industry-leading products, programs and enterprise-class support. By designating the EMC DD160 and VNXe as channel-led products, EMC is working with its partner community to open up new market opportunities."

    Availability

    The Data Domain DD160, VNXe and Velocity program enhancements are available today worldwide.

    About EMC

    EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset -- information -- in a more agile, trusted and cost-efficient way. Additional information about EMC can be found atwww.EMC.com.

    EMC, Data Domain, and VNXe are registered trademarks and Velocity is a trademark of EMC Corporation in the United States and other countries. All other trademarks used herein are the property of their respective owners.

    SOURCE

    EMC Corporation

    CONTACT: Hadley Weinzierl, +1-508-293-7642, hadley.weinzierl@emc.com

    Web Site: www.emc.com

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