Elektrobit Is Now Pronounced Eb - Elektrobit Corporation Announces New Brand Strategy and Visual Identity


Elektrobit introduces today its new brand strategy and visual identity which is a continuum of the company's new strategy launched a year ago. In the new identity and marketing communications, the company's name Elektrobit Corporation is abbreviated into EB and it forms also the main element of the company's new logo. The new EB brand emphasises the company's purpose to enrich people's lives through innovative technology, products and solutions which has been crystallised into the slogan "Discover the Experience".

The target of Elektrobit's brand strategy work is to sharpen the company's value proposition to its customers and unify the marketing communications within the company.

"Our aim is to proactively communicate to our customers the benefits that EB as a technology company is able to offer. We want our customers to know us for our outstanding skills and ability to deliver innovative solutions to the most demanding challenges. We wish to be known as a trustworthy and recognized global player in our business segments", says Mr. Pertti Korhonen, CEO. "We also believe that our new brand will strengthen the sense of identity and common purpose of our employees as it communicates our values and the spirit within the company", Mr. Korhonen continues.

The company's product brands such as propsim(TM), tresos® and street director® are continued to be used together with the new corporate brand.

A renewed Web site (www.elektrobit.com) with a new look and site structure has also been launched today. The new EB logos can be downloaded from the Media Centre section of the Web site.

Elektrobit Corporation
Pertti Korhonen, CEO

FURTHER INFORMATION:
Joakim Granholm
Marketing Director
Elektrobit Corporation
Tel. +358 40 344 3733

DISTRIBUTION:
OMX Helsinki
Principal media

Elektrobit
Elektrobit (EB) employs advanced technology and turns it into enriching end-user experiences. EB is specialized in demanding embedded software and hardware solutions for automotive and wireless technologies. The net sales for the year 2006 totalled MEUR 181.5. Elektrobit Corporation is listed on OMX Helsinki. www.elektrobit.com

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